Social Media uses a range of online and mobile tools to help users create, share and discuss content such as text, audio, images or videos.
Examples of social media tools include:
- Forums e.g. MoneySavingExpert.com
- Microblogging e.g. Twitter
- Social Networking e.g. Facebook
- Social Bookmarking e.g. Stubleupon
- Blogs e.g. The Guardian’s Sportblog
- User Generated Content e.g. Wikipedia
Brand Promotion using Social Media
Major world brands first embraced social media in 2007, incorporating it into online promotional and marketing campaigns. At Lakestar Media we’ve the expertise and experience to advise our clients how to make the most of social media opportunities and also how to track user engagement and feedback.
We monitor relevant social media for our clients and alert them to opportunities in which they can engage in ‘conversations’ with customers, helping to maintain positive brand awareness. In addition, we also identify key influencers and in which social media arenas they operate, allowing clients to accurately target their online activity.
To find out how we can best help with your brand’s social media presence, call us now on 0845 177 0088 or send an email.
