Search Engine Optimisation
Search Engine Optimisation (SEO) is about making it as easy as possible for the major search engines to find and rank the structure and content of a website. As SEO is constantly changing, it’s important that a campaign also evolves and adapts.
As a leading SEO agency with years of experience, our teams in Manchester and London use proven methods and a universal approach which may involve organic search, product feeds, news and local business listings. Relevant and informative content, backed up by comprehensive keyword research, will help drive as much traffic as possible to your website.
How can Lakestar Media create a successful SEO strategy for you?
Optimised content that appeals to customers:
• Lakestar Media will conduct extensive and comprehensive keyword research, focused on your business and industry. This research will then be used to optimise the static content on your website, to ensure you’re ranking in the search engine results pages for the terms that potential customers are searching for.
• Optimising active content is also crucial, and our team will work to extract the maximum SEO value from blogs, news feeds and other forms of content that are frequently updated.
Considering the bigger picture:
• As well as SEO services, Lakestar Media also offers a full range of digital marketing options including social media, paid search (PPC), display advertising, and news feed services.
• Each channel is taken into account, along with your company’s wider marketing, advertising and PR objectives in order to maximise effectiveness.
An open approach:
• Once your SEO campaign is in place, we will ensure that user activity is continually tracked and then reported on a month-by-month basis.
• At Lakestar Media we are committed to sharing knowledge. Openness is key to forming a successful partnership so will be kept up-to-date with every aspect of your SEO campaign.
News

Woman MP says Twitter not to blame for her troll ordeal
3rd May 2012
A female member of the UK Parliament has refused to blame Twitter for a torrent of abuse she has received on the site, instead choosing to publish the comments in a bid to highlight the problem many women in politics face when they use the microblogging channel.

EU data reforms risk UK's standing as top digital economy
3rd May 2012
Plans for "chilling" changes to data protection laws will make it unlikely that the UK could be the source of the next social media phenomenon.

High Court slams door on music-sharing website
3rd May 2012
The British High Court has ordered all the country's internet service providers to block access to a Swedish-based music, film and game-sharing website.

Google faces online petition over PPC ad rotation changes
2nd May 2012
New pay-per-click advertisements placed through Google's Adwords ad management system can now only be rotated for a maximum period of 30 days.

National Trust turns to Facebook to find best Great British Day Out
2nd May 2012
Conservation body the National Trust is mounting a bid to reach out to a younger audience by launching a new Facebook app.





