PPC
PPC, also referred to as pay per click or paid search marketing, is an excellent way of promoting your brand online and directing targeted traffic to your website. Lakestar Media has teams specialising in PPC in Manchester and London, and considerable experience helping a wide variety of businesses to get the maximum return on investment.
Our approach to creating a targeted, effective and affordable PPC campaign
A PPC campaign that is controlled, focused and highly targeted
• Every campaign run by our Manchester and London pay per click teams is designed to fit your specific business needs, whatever industry you operate in.
• We’re here for you. Lakestar Media’s PPC specialists and Account Managers are always available.
• Maximising return on investment is our main goal, so rest assured whether you are looking to focus on lead generation, increase revenue or site visibility, we will get the most out of your available resources.
Carefully monitored campaigns with full transparency
• At Lakestar Media we believe that while it’s important to utilise the very latest software tools, a hands-on approach remains critical. Our PPC experts will continually monitor your campaign, re-evaluating it and re-focussing it every day if necessary.
• All the work our PPC specialists undertake is stats-led and therefore fully quantifiable.
• Lakestar Media guarantees full transparency, which means full access to your data and accounts can be taken for granted.
A holistic view:
• The key to developing a strong digital marketing strategy is finding the right mix, and Lakestar Media will ensure that your PPC campaign takes into consideration your business’ overall objectives.
• A fully integrated approach that utilises other elements of the digital marketing mix such as search engine optimisation (SEO) or display advertising will help get the most out of your company’s advertising spend.
Contact us for more information on 0845 1770 088, and see how quickly you could be reaping the rewards of a targeted PPC campaign.
News

Woman MP says Twitter not to blame for her troll ordeal
3rd May 2012
A female member of the UK Parliament has refused to blame Twitter for a torrent of abuse she has received on the site, instead choosing to publish the comments in a bid to highlight the problem many women in politics face when they use the microblogging channel.

EU data reforms risk UK's standing as top digital economy
3rd May 2012
Plans for "chilling" changes to data protection laws will make it unlikely that the UK could be the source of the next social media phenomenon.

High Court slams door on music-sharing website
3rd May 2012
The British High Court has ordered all the country's internet service providers to block access to a Swedish-based music, film and game-sharing website.

Google faces online petition over PPC ad rotation changes
2nd May 2012
New pay-per-click advertisements placed through Google's Adwords ad management system can now only be rotated for a maximum period of 30 days.

National Trust turns to Facebook to find best Great British Day Out
2nd May 2012
Conservation body the National Trust is mounting a bid to reach out to a younger audience by launching a new Facebook app.





