Pay Per Click (PPC) Management
Success in pay-per-click marketing can only be achieved with comprehensive understanding and extensive experience of the subject. We know exactly how to exploit all the elements of a pay-per-click campaign to achieve success for our customers.
The combination of our online experience and your knowledge of the marketplace enables us to develop effective, affordable and targeted PPC campaigns. We take care of your online business allowing you to concentrate on the rest, confident in the knowledge that we will achieve results.
All our campaigns are monitored daily, and by using hands-on management we respond accordingly should any changes need to be made. We use all the latest online tools and our professional expertise ensures that your campaign remains relevant and on target.
Get more from paid search
Our individual approach to your business allows us to choose the best providers for your campaign from the four main suppliers in the PPC marketplace: Google, Yahoo! Search, MSN and MIVA. We can also use specialised, less well-known search engines if they are suitable for your campaign.
Historically static text adverts on search engines used to represent a pay-per-click campaign. However, this has changed due to the advent of paid search campaigns which represent mini Online Media Plans.
The use of content, site targeting, video, mobile and local options have expanded pay-per-click to new levels of interaction. Targeting by country, city and even by age can optimise your account even further.
Summary of our PPC services
- We have a methodical, creative and analytical approach to managing your campaign:
- Getting to know your business
- Gaining competitive advantage
- Everything we do is bespoke
- Aiming to ensure you are always generating the most effective ROI at the lowest CPA
- Continual re-evaluation to proactively increase your return
- Identify and re-optimise areas of the campaign that are ineffective
- Grow areas of success
- Establishing long tail keywords
- Ad Scheduling
- Keyword Weighting
- Utilising Advanced PPC Techniques – Video, Content, Site targeting, Local and Mobile.
