Online Media Planning

Online Media Planning (OMP) is the web equivalent of traditional marketing. Placed on websites rather than established media such as newspapers and TV, adverts can range from a simple banner to video and audio downloads via Google and YouTube.

However, unlike traditional marketing OMP is totally accountable, and campaigns can be quickly altered if certain placements are performing better than others. Target audiences can be identified in the same ways as with traditional marketing - by demographic or interest - making sure that advertising is relevant to that group.

We have the latest tracking and reporting systems that allow us to spot developing trends, and quickly take any necessary action to ensure that we take advantage of the situation.

Where your OMP adverts appear

Display advertising is split across three main areas:

• Networks, who control the high level advertising inventory for most of the major portals and social sites
• Social websites, such as Bebo, Myspace and Facebook
• Portals, such as Teletext and MSN

Depending upon a number of factors we may use one or a combination of these to promote your product. Whichever we use, you can be sure it will be to the benefit of your business.