News articles for Display advertising

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  Ad clarity rather than clicks drives PPC success

  25th April 2012

  The extent to which people can read and understand an online display ad is more important for driving traffic to the advertiser's website than the actual number of clicks.
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  Tumblr founder changes tune as site prepares to take ads

  20th April 2012

  Blogging website Tumblr will start displaying advertising early next month.
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  Digital advertising still growing at expense of traditional media

  19th April 2012

  Confidence has surged among British advertising and marketing executives, with more than a quarter believing the sector's financial prospects are improving.
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  Boss lays out plans to revive Yahoo

  18th April 2012

  Yahoo has had its finger in too many pies, and in future will focus on the best-performing areas of its business, according to its chief executive.
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  Online ad spending to top £100 per British user in 2012

  11th April 2012

  A leading media agency has forecast that, despite the uncertain state of the British economy, spending on all forms of online advertising will top £100 for every UK adult internet user this year.
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  Companies on Facebook preaching to the converted says professor

  26th March 2012

  Advertising on Facebook should be cheaper, because companies cannot be sure of reaching many people beyond already converted followers.
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  Dual and triple screeners push mobile advertising growth

  21st March 2012

  A new generation of people dubbed 'dual and triple screeners' is driving forward online advertising spending, as companies strive to reach this digitally switched-on audience.
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  Privacy worries raised over Facebook's timeline plan

  9th February 2012

  Facebook's plan to sell advertising to be displayed in users' timelines, showing what they have done on the site to their friends, has come in for criticism from privacy campaigners.
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  YouTube way in front but online video market is moribund

  15th December 2011

  Google's YouTube might seem the dominant player in the online video market, but it has yet to capture a majority of this massive, and growing, market.
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  Google's share of online ad market up nearly a third in four years to 44 per cent

  9th December 2011

  Google's share of the online advertising market rose by almost a third between 2006 and 2010, according to new figures.