News articles for PPC

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  Google faces online petition over PPC ad rotation changes

  2nd May 2012

  New pay-per-click advertisements placed through Google's Adwords ad management system can now only be rotated for a maximum period of 30 days.
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  Ad clarity rather than clicks drives PPC success

  25th April 2012

  The extent to which people can read and understand an online display ad is more important for driving traffic to the advertiser's website than the actual number of clicks.
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  Digital advertising still growing at expense of traditional media

  19th April 2012

  Confidence has surged among British advertising and marketing executives, with more than a quarter believing the sector's financial prospects are improving.
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  Google profits soar but mobile ad revenue falls

  16th April 2012

  Google has reported a big jump in revenue for the first quarter of the year, but has revealed that the cost per click of its paid advertising has dropped by 12 per cent.
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  Online ad spending to top £100 per British user in 2012

  11th April 2012

  A leading media agency has forecast that, despite the uncertain state of the British economy, spending on all forms of online advertising will top £100 for every UK adult internet user this year.
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  Google gives PPC advertisers more bites of the cherry

  23rd February 2012

  Google is improving the prospects of advertisers attracting more click-throughs to their websites, by increasing the number of links they can include in their online ads.
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  British clothes-maker fights pirates with online campaign

  14th February 2012

  A manufacturer of prestige clothing in the north-east of England is using the internet to fight back against criminals who sell fake copies of its goods online.
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  B2B targeted paid search costs rise 30pc in a year

  27th January 2012

  Companies which trade directly with other businesses are reacting to the growing trend for decision-makers to look online for products and services by increasing their online advertising spend.
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  PPC sees massive boost in spending by US business during 2011

  19th January 2012

  While figures continue to show that 2011 was by far the biggest-spending Christmas so far online, more detailed research has also shown that companies increased pay-per-click advertising spending by almost one-third over the year.
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  Advertisers' survey shows big gap in attitudes to paid and social search

  16th January 2012

  More than two-thirds of a sample of top global businesses have admitted that they don't have a specific strategy or budget for paid search.