Reports that budget fashion chain Primark is looking to develop its first e-commerce portal have been denied by the company.
Marketing and fashion trade press had reported that the high street retailer was inviting bids to build its first transactional website.
Some believe the move would help the company stay in step with rivals such as H&M and Tesco, which are already selling large volumes of clothes online.
Richard Perks, director of retail research at market intelligence company Mintel, told Marketing magazine: “Primark would risk losing market share if it wasn't online”.
But the speculation was rebuffed by the company, a spokesman saying it “has no plans” to diversify into online sales.
Despite the denial, Sarah Peters of Verdict Research said that the very popularity of Primark stores could be a good reason for the company to expand into online selling: “It's a growth sector