Primark denies plans to develop online store

rail of clothes

Reports that budget fashion chain Primark is looking to develop its first e-commerce portal have been denied by the company.

Marketing and fashion trade press had reported that the high street retailer was inviting bids to build its first transactional website.

Some believe the move would help the company stay in step with rivals such as H&M and Tesco, which are already selling large volumes of clothes online.

Richard Perks, director of retail research at market intelligence company Mintel, told Marketing magazine: “Primark would risk losing market share if it wasn't online”.

But the speculation was rebuffed by the company, a spokesman saying it “has no plans” to diversify into online sales.

Despite the denial, Sarah Peters of Verdict Research said that the very popularity of Primark stores could be a good reason for the company to expand into online selling: “It's a growth sector

Richard Morris

Richard joined Lakestar McCann as news editor in 2009 and over the past three years has run the company's daily news feed service. Prior to joining the team at Lakestar he worked as a business reporter at Crain's Manchester Business, and spent three years as a general reporter at the North West Evening Mail in Cumbria.

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