SecureTrading, the UK's leading independent payment processor, has appointed digital marketing agency Lakestar Media to increase its search engine visibility and site traffic. SecureTrading provides retailers of all sizes with secure merchant and payment solutions to enable their customers to pay via alternative payment methods used in both the UK and Europe.

By appointing Lakestar Media to increase the performance of SecureTrading in search engine result pages, the company aims to attract more customers and reseller partners.

This campaign is part of a concerted effort by SecureTrading to continue its growth after recently seeing over a 130% increase in year-on-year sales.

Ian Cushion, Marketing Manager at SecureTrading said, “After careful consideration, we chose Lakestar Media over the competition as they offered an in-depth proposal which most closely met our specific SEO needs. We found them easy to work with during the tendering process and knew we would be able to work with them going forward to meet SecureTrading’s business objectives.

Cushion continued, “The main aim of our campaign is to increase lead generation for our sales teams and by so doing, improve our conversion rate.”

Neil McKay, Chief Executive of Lakestar Media, said, “Business-to-business organisations such as SecureTrading are seeing the online channel become increasingly important. Our team of digital marketers are delivering a campaign to boost SecureTrading’s visibility via search engines. We are pleased to be able to help SecureTrading with this task.”