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JRW Golfcare and Lakestar Media, on course for online success

Golf Care is the UK's largest provider of specialist golf insurance. The Golfers Club is also an insurer, but with additional member benefits, which include vouchers and members resources. They are both companies within The JRW Group with whom we work.

Brief

The key elements of the client brief were to;

• Achieve No.1 for Golfcare.co.uk and No.2 ranking for Thegolfersclub.co.uk in Google for the search term ‘Golf Insurance’
• Achieve additional prominent ranking for competitive keywords relevant to the Golf Insurance industry

Strategy

Using a combination of effective on site and off site search engine optimisation techniques to ensure both sites are fully Search Engine compatible and follow Google’s best practices, whilst also following a continuous regime of building high quality links to both sites.

Results

• Achieved No.1 ranking for Golf Care for the term ‘Golf Insurance’
• Achieved No.2 ranking for The Golfers Club for the term ‘Golf Insurance’
• Increased Natural Traffic by over 25% year on year for both sites (Aug 10 v Aug 09)

Client testimonial

“Lakestar’s approach to digital marketing is refreshing! The knowledge, commitment and commercialism of the team is fantastic. Over the past few years we have worked with a number of respected agencies in this field. Lakestar are “head and shoulders” above them all”.

John Woosey, Managing Director