Fancydressshack.co.uk gears up for party season with Lakestar Media
Tuesday, 8th December, 2009 -Leicestershire based themed clothing company - Fancy Dress Shack, is ramping up its online marketing activity for the Christmas and New Year party season by appointing Lakestar Media to lead its digital marketing campaigns.
Fancy Dress Shack provides a delivery service throughout the UK and internationally with an inventory of over 6,000 products, which includes themed costumes, movie and music characters and party accessories.
The company has tasked Lakestar Media to position it as the number one brand for fancy dress through an integrated SEO, paid search and affiliate marketing campaign.
Lakestar Media Director of Sales Scott Reed said: "Fancy Dress Shack is a great example of an online retailer that is bucking the recession by having a clear focus on a niche market and offering quality products at a competitive price. Targeted online marketing can have a real impact on the company's sale performance and we have developed a strategy for the business that will help it achieve its ambitious growth plans."
News
Woman MP says Twitter not to blame for her troll ordeal
3rd May 2012
A female member of the UK Parliament has refused to blame Twitter for a torrent of abuse she has received on the site, instead choosing to publish the comments in a bid to highlight the problem many women in politics face when they use the microblogging channel.
EU data reforms risk UK's standing as top digital economy
3rd May 2012
Plans for "chilling" changes to data protection laws will make it unlikely that the UK could be the source of the next social media phenomenon.
High Court slams door on music-sharing website
3rd May 2012
The British High Court has ordered all the country's internet service providers to block access to a Swedish-based music, film and game-sharing website.
Google faces online petition over PPC ad rotation changes
2nd May 2012
New pay-per-click advertisements placed through Google's Adwords ad management system can now only be rotated for a maximum period of 30 days.
National Trust turns to Facebook to find best Great British Day Out
2nd May 2012
Conservation body the National Trust is mounting a bid to reach out to a younger audience by launching a new Facebook app.
