Parcel2Go
When Lakestar Media’s search engine optimisation experts commenced activity on Parcel2Go there were huge crawling problems due to JavaScript-based navigation.
Lakestar Media’s team implemented an XHTML/CSS based alternative that enabled the entire site to be indexed.
The brief was to gain #1 rankings for "Courier Services" and "Parcel Delivery", and to promote Parcel2Go’s postcode finder service.
The websites current rankings in Google UK are:
#1 parcel delivery (previously #3)
#1 courier services (previously unranked)
#6 postcode finder (previously unranked)
#6 postcode (previously unranked)
“Lake Star has delivered excellent results; traffic volumes are up and so too sales. The staff are friendly and helpful; I would recommend Lake Star to anyone."
Richard Adam Mercer (MD)
Robinsons UK
Robinsons is one of the UK’s leading suppliers of equestrian products, and had a series of website issues that were hindering their search engine visibility. These issues included:
* Duplicate titles across the entire site
* Heavily image-based site with no text-based content
* Lack of targeted links from other websites
Lakestar Media’s search engine optimisation strategy addressed these problems by introducing content and unique titles, implementing an off-site optimisation campaign to increase relevant links pointing to the site, and also integrated Robinsons’ catalogue with Google Product Search.
Key results in Google UK:
#1 equestrian supplies (previously not in top 50)
#2 equestrian clothing (previously not in top 50)
#2 horse tack (previously not in top 50)
"For anyone who is serious about marketing a web site or doing business online, Lake Star delivers return on investment with both a friendly and knowledgeable service. The ability to make SEO almost a fire and forget function is a joy for any company."
Mike Church (IT Manager)


