UK firms to increase spending on social media, SEO, and paid search

BufferThe majority of businesses in the UK are set to up their digital marketing spend next year according to new research. Data compiled by Econsultancy from a survey of 500 client-side digital marketers and agencies reveals 52 per cent of … Continue reading

Facebook boss speaks out over privacy concerns, taking business public

BufferFacebook Chief Executive Mark Zuckerberg has defended changes to the service which have led to privacy concerns, and said that he has no date in mind for a public floatation of the company. Zuckerberg used an address to the All … Continue reading

Social networkers claim average of 195 ‘friends’

BufferConsumers are increasingly conscious of the information they place on social networking sites, with 81 per cent indicating that they think twice before posting something, according to new research. The same survey also found that the average respondent claimed to … Continue reading

"I agree with Nick" - Lib Dems fail to capitalise on social media opportunity

BufferThe Liberal Democrats missed a trick by failing to exploit the power of social media during the election campaign, according to industry commentators. Interest in the party and its leader Nick Clegg skyrocketed on the internet following the first televised … Continue reading

‘Significant’ Twitter revamp on the blocks

BufferTwitter is about to launch a major redesign as it looks to capitalise on its worldwide appeal and eat further into the market share of rival social networking sites.  Details of the redesign have been disclosed as a breakdown of … Continue reading

Twitter plans could put it literally ‘@anywhere’

BufferTwitter has trailed details of a new service which it plans to offer allowing websites to offer tools which let visitors follow associated Twitter feeds and share media. Called @anywhere, the service allows websites to incorporate the capacity to follow … Continue reading

Rise of social networking killing off loyalty to traditional news outlets

BufferThe scale of the impact of social networks on the way people get their news is graphically illustrated in a new study from the US. Researchers for the Pew Internet and American Life project found that 92 per cent of … Continue reading