BufferTwitter is aiming to help businesses make communicating with their audience more personal, by offering them personalised accounts so that individual staff can each add their own ‘byline’ to a tweet posted on a company account. It marks the first … Continue reading
Tag Archives: social media marketing
Is Facebook losing its shine?
BufferOn the face of it Facebook may still seem to be growing in the United States, especially if comScore’s latest statistics of 87.7 million unique visitors in July are to be believed. But the New York Times has reported that, … Continue reading
Twitter surges ahead of MySpace
BufferJUST like ideas, websites and social media channels can have their day in the sun, then, all too quickly, fade. Well it seems that fate has befallen the once-mighty MySpace. Having only just over a month ago been overtaken by … Continue reading
The UK Parliament Uses Social Media and Viral Content to Celebrate the Big Ben’s 150th Anniversary
BufferOne of the most famous British landmarks – the Big Ben – is celebrating its 150th anniversary this year. Over the years the Clock Tower, on its own and together with the Houses of Parliament, has been commemorated in paintings, … Continue reading
Brand Going Social: Fears and Facts
BufferOne of the fears that businesses have about using Social Media is the potential criticism of a brand. This is usually supported by the decentralised approach to the overall online marketing strategy, whereby different departments are advising on, and fearing … Continue reading
