Twitter's first business app aims to give companies a more human face

BufferTwitter is aiming to help businesses make communicating with their audience more personal, by offering them personalised accounts so that individual staff can each add their own ‘byline’ to a tweet posted on a company account. It marks the first … Continue reading

The UK Parliament Uses Social Media and Viral Content to Celebrate the Big Ben’s 150th Anniversary

BufferOne of the most famous British landmarks – the Big Ben – is celebrating its 150th anniversary this year. Over the years the Clock Tower, on its own and together with the Houses of Parliament, has been commemorated in paintings, … Continue reading

Brand Going Social: Fears and Facts

BufferOne of the fears that businesses have about using Social Media is the potential criticism of a brand. This is usually supported by the decentralised approach to the overall online marketing strategy, whereby different departments are advising on, and fearing … Continue reading