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The majority of businesses in the UK are set to up their digital marketing spend next year according to new research. Data compiled by Econsultancy from a survey of 500 client-side digital marketers and agencies reveals 52 per cent of … Continue reading
Global energy firm BP is using Google AdWords in an effort to help stem the tide of bad publicity that has washed up on its shore following the oil leak in the Gulf of Mexico. According to news agency AFP, … Continue reading
Google can expect to see a rise in paid search advertising revenues from China, despite its public falling out with the government, according to US research firm Covario. The company said in spite of the fracas which has led to … Continue reading
By Richard Morris Sunglasses manufacturer Oakley has said it managed to increase website conversion rates by almost 9 per cent, a week after trialling Google’s new Ad Sitelink feature. Ad Sitelink was launched last November, with the aim of helping increase … Continue reading
By Richard Morris IEEE, the professional body aimed at advancing technological innovation has said it has managed to significantly boost membership through a LinkedIn PPC campaign. Using paid adverts displayed on LinkedIn, the networking site for professionals, the organisation said … Continue reading
Yahoo has announced it is set to launch a pilot service involving a whole page of paid search advertisements. The trial, called “More Sponsors” will let users click on a link at the bottom of search results pages, which will … Continue reading
Companies could take some time to start embracing plans by micro-blogging site Twitter to introduce advertising. Website design firm WebBizIdeas polled 850 companies in the US and according to the results, 31 per cent said they would not be prepared … Continue reading
A new report from San Diego-based research firm Covario says spending on paid search in Europe the Middle East and Africa increased by 5 per cent between the final quarter of 2009 and the first three months of this year. … Continue reading
The UK government's car scrappage scheme has had a positive effect on both new car sales and internet searches related to the scheme, according to Hitwise. For the 12 weeks ending August 15 2009, it monitored nearly 12,000 distinct search … Continue reading
And use of news searches surges ahead Worldwide search statistics compiled by Google Analytics show that 2009 has been the year of natural search as, for the first time, it has generated consistently greater traffic than paid search. But there … Continue reading