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BufferGoogle has announced it is to introduce a raft of changes which includes overhauling the current Google Advertising Professionals programme. The company has said it intends to bring in a more rigorous certification in AdWords proficiency, aimed at companies which … Continue reading
BufferInternet advertising revenues in the United States topped $6.3bn in the final quarter of 2009, the highest ever result for a three-month period. This was despite total revenues falling by 3.4 per cent on 2008 figures to $22.7bn, according to … Continue reading
BufferPaid search adverts are already playing their part in trying to sway the voting public ahead of this year’s general election. The Prime Minister Gordon Brown is expected to announce later this morning that the 2010 general election will be … Continue reading
BufferGoogle’s decision to stop censoring search results in China is starting to hurt its business interests in the country. The US search giant said on Tuesday that a technical error was resulting in Chinese users being unable to access search … Continue reading
BufferThe online advertising market in the UK grew by 4.2 per cent in 2009 in spite of the global recession. The increase in online ad spend from £3.35 billion in 2008 to £3.54 billion last year came despite a decline … Continue reading
BufferLawyers acting for search giant Google have said the company is not responsible for the content of adverts placed on its website. Language-learning software firm Rosetta Stone claims its trademarks have been infringed by Google, which sells advertising space to … Continue reading