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Digital Marketing

Tag Archives: online

Skype founders seek new beneficiaries for $165million war chest

Posted on March 22, 2010 by Steven Cox
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Niklas Zennström and Janus Friis, the founders of internet telephony company Skype, have raised US$165million, which they are hoping to invest in internet and software company start-ups. The pair founded Atomico Ventures in 2006, hoping to capitalise on a market … Continue reading →

Posted in Financial, News, Other News, Skype | Tagged acquisitions, online, Skype | Leave a reply

The Tweets which saved a tiny life

Posted on November 2, 2009 by Steven Cox
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The power of social media is expressed every day in new and exciting ways, but a story from Vermont, USA has now shown how it has the power to save lives. A frantic mother contacted Angela England of mothers’ blogging … Continue reading →

Posted in Advertising and Marketing, Social Media, Twitter | Tagged advertisers and marketers, online | Leave a reply

Online reviews more important than personal recommendations, research shows

Posted on October 29, 2009 by Steven Cox
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British buyers are getting more savvy to the potential influence of online reviews in their purchasing decisions, according to two pieces of research. A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26 per cent rated … Continue reading →

Posted in News, Online | Tagged buying, online | Leave a reply

Book trade looks to its future - and looks to build bridges with Google

Posted on October 14, 2009 by Steven Cox
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The launch of Amazon's Kindle e-book reader was sure to be a hot topic among those attending the world's biggest book trade fair in Frankfurt, Germany. It is believed that the new device could herald a long-feared transformation of the … Continue reading →

Posted in Amazon, Google | Tagged e-reader, online | Leave a reply

Times set to launch readers' club

Posted on October 6, 2009 by Steven Cox
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News International, publisher of The Times and Sunday Times newspapers, is hoping to open up a new source of revenue by launch a membership scheme for the two titles. As dwindling advertising and circulation revenue plague the newspaper industry, News … Continue reading →

Posted in Online, publishing | Tagged online, publishing | Leave a reply

Time casts around for backers in digital magazine venture

Posted on October 5, 2009 by Steven Cox
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Time, a division of Time Warner and also the owner of AOL, is rallying support among American magazine publishers to create a digital store where users could pay to download titles to their mobile devices, according to reports. The new … Continue reading →

Posted in News, publishing | Tagged online | Leave a reply
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