"Significant opportunity" for advertisers as online video popularity surges

BufferBrits watched 5.5 billion videos online during February 2010, resulting in a 37 per cent increase from the previous year. Thanks to the popularity of Google-owned video site YouTube, the US search giant attracted the most viewers, who watched a … Continue reading

Video key growth area for online display ads according to British publishers

BufferDigital display advertising is expected to earn UK publishers significantly increased revenues in 2010, with video-led content leading the way, according to a new report. Findings from the annual census of the Association of Online Publishers (AOP) highlight that many … Continue reading

Captions now offered on all YouTube video content

BufferYouTube has begun to add automated captions to every video on its website, in a move which is sure to be welcomed by many deaf and hard-of-hearing people around the world. The change affects tens of millions of items of … Continue reading

Baidu looks to jump aboard fast-moving Chinese online video bandwagon

BufferLeading Chinese search engine Baidu is rumoured to be about to make a foray into online video, supported by an equity company which has already backed Hulu, the similar American venture. News agency Reuters has quoted reports suggesting that it … Continue reading

YouTube considers paid subscriptions in bid to attract premium content

BufferPaid subscriptions could be offered by YouTube as a means of attracting more premium TV and film content onto the site, according to a senior executive at the company’s owner, Google. David Eun, vice-president of content partnerships at Google, told … Continue reading