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BufferThe online advertising market in the UK grew by 4.2 per cent in 2009 in spite of the global recession. The increase in online ad spend from £3.35 billion in 2008 to £3.54 billion last year came despite a decline … Continue reading
BufferThe publisher of newspapers including the Daily Mail and Mail on Sunday has reported a 3 per cent rise in ad revenue from its digital operations. Associated Northcliffe Digital (AND), the digital consumer arm of The Daily Mail and General … Continue reading
BufferBusinesses which advertise their wares on television have always boasted that it has brought them a great degree of success than any other medium. But recent reports suggest that the added presence of online marketing can help to boost television … Continue reading
BufferEurope’s highest court has ruled that Google did not infringe trademark law by selling keywords to trigger advertisements, and rejected claims from bespoke luggage-maker Louis Vuitton and others that the practice undermined their brands. The European Court of Justice said … Continue reading
BufferBritish-based insurance company Churchill has produced a fun iPhone app to help consumers make tough decisions. According to Brand Republic magazine, users can ask the brand’s bulldog mascot any question, such as whether to meet up friends or take a … Continue reading
BufferDigital display advertising is expected to earn UK publishers significantly increased revenues in 2010, with video-led content leading the way, according to a new report. Findings from the annual census of the Association of Online Publishers (AOP) highlight that many … Continue reading
BufferIt’s easier than ever for TV addicts to get the fix of whatever programmes they’re crazy for, but new research suggests that general awareness of video-on-demand services available online has still not taken off as its proponents would have hoped. … Continue reading
BufferGoogle has announced the release of what it calls the “next generation of ad serving technology for online publishers”. The California-based search giant bought DoubleClick, a display advertising and ad serving firm in March 2008, and since then its engineers … Continue reading
BufferCompanies advertising budgets are set to increase during 2010, with spending on direct and digital marketing leading the way, according to a new report. The latest Bellwether report, compiled by the Institute of Practitioners in Advertising (IPA) and accountancy firm … Continue reading
BufferMusic and films are the types of content people are most willing to pay for online, according to a new survey - with blogs being the material they are least likely to want to shell out for. The figures come … Continue reading