Telephone: 0845 1770 088
The Internet Advertising Bureau (IAB) has welcomed a study by the Office of Fair Trading (OFT) into behavioural advertising and targeted pricing practices online. Behavioural advertising over the internet involves using information about a person’s web habits and browsing trends, … Continue reading
Google says it has penalised a major UK national newspaper publisher, after it was found to be offering online ‘SEO editorials’ at prices of GB£1,000 upwards. A memo from Express Newspapers, which owns the Daily Express newspaper, offering the service … Continue reading
By Richard Morris Facebook has sent data to advertisers which could allow companies to identify personal details of users who’ve clicked on their ads. An article by the Wall Street Journal says that social networking sites such as Facebook and … Continue reading
By Richard Morris Mobile phone retailer Phones 4U is set to spend £8m on a new advertising campaign which includes placements on catch-up TV websites. The first television advert will run tonight, followed by pre-roll video adverts on websites including 4oD … Continue reading
Revenues from internet advertising in the US reached an all time high in the first quarter of 2010, according to the latest figures. A total of $5.9bn came in during the first three months of the year, representing a 7.5 … Continue reading
Total display advertising impressions in America numbered 1.1 trillion in the first quarter of 2010 according to data released by comScore. The research firm found a 15 per cent increase in the number of display ads shown to internet users … Continue reading
Yahoo has announced it is set to launch a pilot service involving a whole page of paid search advertisements. The trial, called “More Sponsors” will let users click on a link at the bottom of search results pages, which will … Continue reading
Companies could take some time to start embracing plans by micro-blogging site Twitter to introduce advertising. Website design firm WebBizIdeas polled 850 companies in the US and according to the results, 31 per cent said they would not be prepared … Continue reading
Research into the use of free online video site Hulu has shown a 120 per cent year-on-year increase in the average amount of time people spend watching content. Data compiled by comScore for February 2010 shows 912.5 million videos were viewed … Continue reading
Internet advertising revenues in the United States topped $6.3bn in the final quarter of 2009, the highest ever result for a three-month period. This was despite total revenues falling by 3.4 per cent on 2008 figures to $22.7bn, according to … Continue reading