Posts Tagged ‘internet search’

Yahoo and Microsoft sites see search gains

Wednesday, May 12th, 2010

Yahoo and Microsoft both managed to increase their share of the American search market last month, according to the latest available figures.

Data from comScore suggests websites belonging to Yahoo saw a 0.8 per cent month-on-month increase in search share during April, to finish with 17.7 per cent of the total market. Microsoft’s sites saw a 0.1 per cent increase to finish last month with an 11.8 per cent share.

In total, Americans completed 15.5 billion core searches during the month. Google continues to lead the pack with a 64.4 per cent share of the market, down 0.7 per cent on the previous month.

ComScore said: “Both Yahoo sites and Microsoft sites have experienced gains due in part to the introduction of new site navigation experiences that tie content and related search results together within several channels.

“These features provide search results to users as they navigate through topical content and meet comScore’s established criteria for counting search queries.”

Microsoft launched a multi-million pound advertising campaign in the UK in March, in an effort to promote its search engine Bing.

News home

Yahoo in Google search warning

Friday, April 30th, 2010

The chief executive of Yahoo has said Google needs to diversify its business, or risk coming up against “a problem”.

In an interview with BBC News, Carol Bartz said the US search giant will have to “do a lot more than search” in the future.

According to data analysis firm comScore, figures for March 2010 revealed that Google holds a 65.1 per cent share of the US search market, while Yahoo has 16.9 per cent share.

Bartz said: “Google is going to have a problem because Google is only known for search. It is only half our business but it’s 99.9 per cent of their business. They’ve got to find other things to do. Google has to grow a company the size of Yahoo every year to be interesting.”

During the interview, Bartz told the BBC that one of her ambitions for Yahoo is to strengthen the company’s mobile offering, although she stated that there were no plans to develop a mobile operating system like Google’s Android.

Yahoo announced this week it had struck a deal with Samsung, which will give users easier access to Yahoo services through the mobile manufacturer’s handsets.

Bratz has said that location-based services are a strong growth area and hyperlocal information is something Yahoo will be focusing on. She said the company is actively looking at the possibility of making acquisitions over the coming year, but would not comment on rumours of a deal between Yahoo and location-based social networking site Foursquare.

News home

Offer of alternative browser choices leads to Microsoft losing European market share

Monday, March 22nd, 2010

The number of Microsoft Internet Explorer browser users in Europe has dropped since the company made it easier for European consumers to use competing browsers.

Microsoft has promised to allow easier access to rival browsers in Windows by the middle of May, following a long-running competition dispute with the European Union.

The company has started to send a choice screen, which lets users instantly switch to rival browsers, to almost 200 million old and new computers.

According to web statistics firm Statcounter, Internet Explorer’s share of all web surfing dropped in France by 2.5 per cent between February and March, in Britain by 1 per cent and in Italy by 1.3 per cent.

Microsoft’s decision has brought dividends for other web browser companies, such as Norway’s Opera Software, the fourth largest browser firm. This saw downloads more than double in Europe as a whole due to the choice screen, with downloads in Italy, Spain and Poland more than tripling.

Microsoft’s closest competitor, Mozilla, also said it had seen strong growth. “We have seen significant growth in the number of new Firefox users as a result of the Ballot Choice screen. We expect these numbers to increase as the Ballot Choice screen fully rolls out across all countries,” said a spokeswoman for Mozilla.

Smaller Web browsers have urged the European Union to push Microsoft to provide them more visibility in its browser choice website.

At first sight, Microsoft’s browser Choice Screen (www.browserchoice.eu) shows its own Internet Explorer, Firefox, Opera, Apple Inc’s Safari and Google Inc’s Chrome. It is not immediately obvious that more choices are available by scrolling to the right of the web page.

“To date, new downloads of Flock originating from the browser choice screen have only contributed marginally to growth in overall downloads. This is also the case for the other browsers not on the main screen,” Flock said in a statement.

Microsoft has said the screen complies with the EU’s decision. The five largest browsers show directly on the Choice Screen, but smaller vendors say there is nothing to show consumers that more options are available.

“We hope that the changes recommended in our urgent petition to the European Commission are implemented so that all the browsers that have been placed to the right of the main screen will have a reasonable chance of being found and considered by European consumers,” Flock told Reuters news agency.

Users get hunting following Facebook redesign

Friday, March 12th, 2010

Facebook saw a 10.4 per cent increase in the number of searches carried out by users in the past month, according to data released this week.

American data analysis firm comScore, found Facebook had been used to run 395 million searches in January, but this shot up to 436 million during February.

According to an article by BizReport, the increase is being attributed to the recent redesign implemented by Facebook which has seen the website’s search box moved to a more prominent position.

The total number of searches made in the United States during February was actually down on the previous month, making Facebook’s gain all the more impressive. A total of 14.5 billion searches were made last month, down 5 per cent on January.

News home

Search engine marketers urged to gear up for change after Yahoo and MSN merger gets approval

Friday, March 5th, 2010

With all systems now go on the merger between Yahoo! and MSN after American competition regulators gave the massive transaction the go-ahead, search engine marketers are pondering over whether this will mean major changes to their optimisation strategies.

The two parties have said that they will be in no hurry to roll out the service, and will wait until they can iron out all possible glitches before rolling out their new entity.

Writing on SearchEngineWatch, Jason Tabeling, director of search and media at New Jersey-based interactive marketing firm Rosetta, said building trust with MSN could be a key tactic.

“My gut tells me that folks who don’t already have some established quality score credit with MSN when everyone gets merged will be at a disadvantage,” he said.

Advertisers should also be better able to target the sites they want to be represented on through Yahoo!, he said, which Tabeling described as “long overdue, and (a move which) will help advertisers’ performance”.

“The ability to block poor referring partner sites is something that has greatly improved our clients’ results, and is something that is differentiating in the marketplace today, even when compared to Google”, he told SEW.

Yahoo is also believed to be working on its own equivalent to Google Sitelinks, where advertisements featuring top search items can be deep-linked to sellers’ sites and promotions involving those products.

These links are expected to use a cost-per-click model to generate revenue.

Extensive testing of these features is likely before they are fully implemented, but Yahoo! is said to be holding out the prospect of increases in click-through rates (the total number of clicks on an advertisement as a percentage of times the advertisement is viewed) of about 25 per cent.

Yahoo CEO not pushing for Google search probe

Wednesday, March 3rd, 2010

Yahoo has decided not to join Microsoft in its call for US government regulators to investigate Google’s internet search practices.

The company’s Chief Executive Officer Carol Bartz said Yahoo’s recent deal to combine parts of its search business with Microsoft Corp was the best way of challenging Google, which has attracted the attention of European Commission competition watchdogs for the way it compiles its search rankings.

“I think for the most part the markets work and I’d rather be competitive in the market,” Bartz told a special briefing at Yahoo’s Californian headquarters.

Microsoft, however, has been far less conciliatory, posting a message on its blog urging anyone unhappy with Google’s search practices to complain to the appropriate regulator in their country.

As Yahoo celebrated its 15th anniversary this week, Bartz said she had anticipated the company being consulted over Google’s plans to buy mobile advertising business AdMob for a reported US$750million. But Yahoo would not make representations itself, she added.

Yahoo would continue to streamline its business interests, and was focusing its search to diversify its business on acquisitions in the web-based media and entertainment sectors, Bartz said.

Despite Yahoo recently being overtaken by Facebook as the second-largest website in the United States, it would not spend money to simply regain that position, Bartz added:

“The fight to get another user is too expensive. It’s the fight to get the ad dollars around relevant users that I want to win,” she said.

She said Yahoo’s recent $100 million advertising campaign had been successful in many markets, but had not been so well received in the United States.

Bartz also said she was concerned at some European countries adopting policies holding search engine company executives responsible for content which they indexed. This follows the conviction in Italy of a number of Google executives it held responsible for a video posted by a third party on the company’s YouTube site.

“The countries are kind of weaving their own stories on some of this stuff,” Bartz said.