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BufferDetailed research by telecoms firm Orange has helped the company to increase its online conversion rates through more intelligent use of its marketing budgets. A report by New Media Age said following a detailed analysis of the online sales funnel, … Continue reading
BufferCompanies will increase their digital marketing budgets by an average of 17 per cent this year, according to new research. A survey carried out by digital marketing firms ExactTarget and Econsultancy also found digital marketing would account for 24 per … Continue reading
BufferOnline spending on business to business marketing will grow by 8 per cent during the coming year, according to a new report. Market-based strategy consultancy, AMR International, says this will be followed by a further 14 per cent rise in … Continue reading
BufferArmageddon is not yet with us, the latest trading statement from advertising giant WPP said, rather tongue-in-cheek. The company revealed in late October a drop in quarterly revenues to the end of September 2009, but also said things were “less … Continue reading
BufferThe amount of money being spent on online advertising in the UK overtook the total spent on television for the first time in the first half of 2009, according to the Internet Advertising Bureau. Its bi-annual online marketing expenditure study, … Continue reading
BufferIt's a big week in the digital marketing world here in the UK, with Tuesday and Wednesday seeing the biggest gathering of online marketing expertise this year at ad:tech London. As you would expect from one of the leading players … Continue reading
BufferOne of the things I personally love about the Internet, and Social Media in particular, is that it has the global reach. Be it blogging, podcasting, online video or photography, you may be thinking that you are only producing the … Continue reading
BufferEven if the title of the post seems startling, the contents of this mammoth presentation highlights the conundrum in which we sometimes find ourselves today. Whereas to some “Digital Marketing” means cultivating a virgin land, for others this is an … Continue reading