Social networks provide a quarter of ad impressions

BufferSocial networks accounted for 25 per cent of all online display ad impressions by UK internet users in August, according to figures from ComScore Ad Metrix. The research by the web measurement firm revealed 13.8billion display ad impressions out of … Continue reading

Ad experts report signs of online growth

BufferThe three months ending in September 2009 was the first quarter in which online marketing budgets have risen this year, according to the latest figures from the Institute of Practitioners in Advertising. The IPA’s Bellweather report, produced quarterly in conjunction … Continue reading