http://www.lakestarmedia.com/blog Internet Marketing Weblog Wed, 03 Sep 2008 08:56:06 +0000 http://backend.userland.com/rss092 en Google has now moved into the browser market taking on Microsoft only area of true dominance with the launch of Google Chrome, an open-source web browser. The new browser is released in beta initially and claims among other features to offer the following browser improvements.> Improved protection from rogue sites> ... http://www.lakestarmedia.com/blog/108/move-over-microsoft-google-launches-chrome/ Tracking visitors from their arrival on your website through to their departure is an essential component of any online marketing campaign. It is only through effective analysis of this information campaigns can be improved and developed to grow the performance and improve the user experience. A few of the key factors we ... http://www.lakestarmedia.com/blog/107/tracking-the-right-way/ Broadband coverage has now reached 56% of UK house holds; this is up from 51% a year ago, according to the Office for National Statistics (ONS). Overall, 16.46m (65%) of all UK household have access to the web in some form, which is an overall increase of 1.23m last year, ... http://www.lakestarmedia.com/blog/106/uk-broadband-56-and-climbing/ BBC has added another widget to its portfolio with the pending release of the new 5 Live Football Player it will offer live football commentary and additional content including exclusive interviews. 5 Live Football Player has the ability to be embedded on blogs, Facebook, MySpace, Bebo and iGoogle and will offer ... http://www.lakestarmedia.com/blog/105/presenting-the-new-5-live-football-player/ Ebay's is looking at revising its auction model after the No 1 auction site revealed it was looking at making significant changes to its business model. Ebay said that it was likely to place more emphasis on its fixed-price listings, claiming sellers will see listing fees fall. Changes are due ... http://www.lakestarmedia.com/blog/104/going-going-gone-ebay-reveals-change-to-auction-model/ On August 15th it marked the second anniversary of Microsoft ad Center's after its groundbreaking UK launch and associated claims to compete with Google Ad words. But has it, not even close the system maybe 2 years old but its still 3 years behind Google from its unfriendly user interface ... http://www.lakestarmedia.com/blog/103/msn-ad-center-2-years-older-but-non-the-wiser/ Google CEO Eric Schmidt has predicted that he sees the future profit zone for the search giant will come from mobile advertising more than internet advertising in the future. The Google CEO believes the personalisation of mobile advertising will ultimately drive Google’s mobile revenue to naturally overtake its online ad ... http://www.lakestarmedia.com/blog/102/google-expects-mobile-ad-revenue-to-beat-internet/ Miva has announced a further loss of 6.3 million dollars (£3.3m) in Q2, this is in the week that it rejected a takeover proposal from video search specialist Blinkx. This is now the second consecutive quarter that the MIVA network had suffered a loss, being down by 5 million dollars (£2.6m) ... http://www.lakestarmedia.com/blog/101/miva-reports-loss-for-2nd-quarter/ AOL has unveiled its new Olympic Games campaign site, which includes exclusive and targeted content from former British Olympians Sharron Davies and Derek Redmond. The site will include daily news updates and information from the Beijing Games, with experts Davies and athlete Redmond providing comment and predictions. Quote: Nina Vanneck, AOL Europe’s director ... http://www.lakestarmedia.com/blog/100/aol-goes-for-gold-with-olympics-site/ Google has finally been able to relieve itself of the search engine marketing company Performics with a sale to agency Publicis Groupe for an undisclosed sum. Google has been trying to remove Performics from its portfolio, a company which they inherited through its purchase of parent company Double Click. Performics advises ... http://www.lakestarmedia.com/blog/99/google-offloads-perfomics-to-publicis-groupe/