Internet Marketing Weblog
Julian Sharpe | 4:15 pm | July 9, 2008 | MSN, News, yahoo
Yahoo CEO and co-founder Jerry Yang has accused Microsoft of destabalising Yahoo! with no actual intention to complete its proposed takeover.
Yang said Microsoft’s actions aimed to cause unnecessarily friction within the internet giant and claims he could ensure a bright future for the company.
“I think that I can bring stability back to Yahoo!, and I want to get on with building [the] company,” Yang said. “I think that the destabilising by Microsoft has become. I am not happy about it.”
Yang said Microsoft was unwilling to negotiate, which he called “baffling”, and added that any decision to go with rogue shareholder Carl Ichan, currently bidding to takeover the Yahoo! board, would be a mistake.
“To trust Mr Icahn and his board is really a bad choice,” he said.
On Monday Yahoo! said it was willing to renegotiate with Microsoft, at the same time as Ichan said he would remove Yang if his own board of Yahoo! directors is elected.
Julian Sharpe | 3:37 pm | July 7, 2008 | News, Social Media
The Information Commissioner’s Office (ICO) has asked for European Data Protection law to be upadted to reflect technological and social changes. The privacy watchdog believes the increase in social networking is making the current law outdated and ineffective.
Independent think tank RAND Europe has been assigned to review the current data protection laws and the any of issues surrounding it. A study of the findings will be made public in spring next year which may be too late at the current rate of new users.
At the annual Privacy Laws and Business conference the UK information commissioner Richard Thomas said, “European data protection law is increasingly seen as out of date, bureaucratic and excessively prescriptive.
It is showing its age and is failing to meet new challenges to privacy, such as the transfer of personal details across international borders and the huge growth in personal information online.”
Julian Sharpe | 7:58 am | July 6, 2008 | News, Social Media, Viral
Online lottery company MyLotto24 has agreed a partnership with The Mirror Group to offer readers a selection of online games.
Visitors to both the Daily and Sunday Mirror will be able to take part in daily lotteries from across Europe including MyLotto24’s Euromillions.
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Jo Bury, head of online commercial partnerships at The Mirror Group, said, “We’re looking forward to working with MyLotto24 and excited about the increased opportunities it offers our readers to win more often and bigger
Julian Sharpe | 11:50 am | July 4, 2008 | Google, News, Social Media
Today in the US a Court has ordered Google to release You Tube user data, in a legal ruling that could have serious privacy implications across other social media sites.
Thousands of users personal details including log-in user IDs, IP addresses and video clip details will be passed to media giant Viacom, which requested the information to support a copyright case against Google.
Viacom, owner of MTV Networks and Paramount, filed a copyright infringement case against the search engine after over hundreds of thousands of its videos were been found on the video-sharing site YouTube.
Viacom claimed the data would only be used to support its case. “Any information that we or our outside advisors obtain will be used exclusively for the purpose of proving our case against YouTube and Google and will be handled subject to a court protective order and in a highly confidential manner.”
YouTube remains the most popular video-sharing site with 130.5m unique users during May, according to Nielsen Online
Julian Sharpe | 9:36 am | July 3, 2008 | News, Social Media, Viral
Snickers is to revise and re-release its popular Get Some Nuts campaign with cult icon Mr T online, with original A team series now running on Bravo interest in Mr T is once again at a higher level so the timing is perfect.
The viral teaser campaign featuring a video of Mr T in a workshop building a huge cannon loaded with snickers chocolate bars has gone live across 100 sites. The teaser will also go out across Get Some Nuts branded social media locations at Bebo and Facebook profile pages and the GetSomeNuts.tv site.
The teaser will only be available online, before the longer video breaks during an ad break for Big Brother later in the month.
The Get Some Nuts campaign broke a year ago, the ad on YouTube has since had just under a million views.
Julian Sharpe | 9:19 am | | MSN, News
Microsoft has purchased Powerset, a ’semantic search’ specialist, for an undisclosed sum. Microsoft said it utilise Powerset to enhance the Live Search proposition and increase its overall market share against Yahoo! and Google.
The purchase is inline with Microsoft’s focus on understanding how people use search as part of their overall buying process, following the company’s announcement earlier in the year that it was looking at measuring beyond the last click.
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Satya Nadella Microsoft senior vice president of search, portal and advertising, said, “We know today that roughly a third of searches don’t get answered on the first search and first click.”
“Search engines don’t understand today that ’shrub’ and ‘tree’ are similar concepts,” he added. “We don’t understand that ‘cancer’ sometimes refers to a disease and sometimes refers to a horoscope and when a query or a webpage refers to which.”
Julian Sharpe | 9:20 am | July 1, 2008 | Affiliate Marketing, Google, News, Online Media Planning (OMP), Pay-Per-Click (PPC)
As part of Google’s integration of DoubleClick, the DoubleClick Performics Affiliate network will now part of Google.
However to consolidate Googles offerings, advertisers will be phased out the AdWords pay-per-action beta in the last week of August 2008. The new alternative to pay-per-action advertising Google intends to offer is two products that allow advertisers to manage there advertising on a CPA (cost-per-acquisition) basis:
Conversion Optimizer
Google Affiliate Network
A brief look at each product shows the Conversion Optimizer is an AdWords bidding feature that lets you specify a maximum CPA goal for
ads on the Google search and content networks. It uses historical
information about your campaign to automatically adjust your CPC bid
for each auction to help you meet your CPA goal.
In addition, the Conversion Optimizer is now supported in both the AdWords Editor and the AdWords API.
The Google Affiliate Network, which is in essence the DoubleClick
Performics Affiliate system. If you have not used Double Click before, it allows advertisers to open their ads to all publishers in the network, or just to select specific publishers that match their criteria.
You can set a CPA for your entire campaign or establish custom payment
schedules for specific publishers such as a higher CPA for a
particularly optimal placement or in plain English pay more for your best converting networks or channels.
The Google Affiliate Network is currently a separate product from AdWords and AdSense. As with AdSense, publishers must apply and be accepted into the network.
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