Internet Marketing Weblog
Julian Sharpe | 12:00 pm | May 21, 2008 | News, Social Media
The Google owned You Tube has retained its position as the most popular social media site, with a total of 11.6m unique users visiting the site in April from the latest figures released by Nielsen Online.
The nearest competitor Facebook, has taken second most popular site with 10.2m users, with an increase of 277% over the past year.
Nielsen Online also indicated that 2.7m users visited Slide who are the developers of applications such as Top Friends and SuperPoke, an increase of 108% compared to April last year.
Visitors to blogging site Wordpress increased by 128% to 2m unique users While other websites in the report have experienced overall growth, however visitors to MySpace have dropped by 31% year-on-year to 4.7m users.
Julian Sharpe | 4:30 pm | May 20, 2008 | News, Social Media
The BBC iplayer has received more than 75 million requests to either stream or download programmes from the BBC database. The latest released figures show 21m requests for downloads and streams of BBC programmes in April an increase on the month of march which peaked at 17.2m. The figures show a more than 20% growth month-on-month.
Average weekly users of the BBC iPlayer reached 1.4m in April, up from 1.1m in March, and double January’s average 750,000 users.
The average daily number of streams and downloads increased to 700,000 in April up by more than a quarter on the more than 550,000 daily requests achieved in March and even more staggering close to double January’s average of 360,000.
The last two weeks of May shows the average number of requests to view has increased to 716,000, and requests peaked at 900,000 with users at 390,000 on Sunday 18 May.
Top programmes are Doctor Who and The Apprentice which continue to dominated the top 20 programmes on BBC iPlayer during April. BBC Three comedy Gavin and Stacey received a 250,000 requests in the week between 19 and 25 April, which is believed to be as a result of the award wins at the Baftas.
The BBC iPlayer demographics show it is split across a broad audience with 43% of the audience aged 35 to 54 years, 37% aged 16 to 34, and 21% aged 55 and over.
Julian Sharpe | 12:54 pm | May 16, 2008 | News, Online Media Planning (OMP), Social Media
Top online brands and etailers are moving away from price-comparison sites, as their effectiveness is becoming less effective and asking for greater level of innovation to help with user interaction.
Electronics retailer Dabs.com quoted that traffic quality from price-comparison sites had dropped in the past year, so it has revaluation how it works with them, this have also been backed up with remarks from Firefox and Casio, with Direct Line pulling out of price-comparison over a year ago and using it heavily in there TV advertisements.
The additional bad press received for Loan, Insurance and Car Insurance portals in regards to are you getting real search results or results based on the highest bidder not helping consumers overall belief in the product.
The retail sector is different we believe with smaller retailers being able to use the feeds to undercut major players as many do not have the overheads and are able reduce prices but maintain profit margins, then there are the cash backs sites as championed by Martin Lewis so maybe its not the sites it just shoppers are getting wiser.
Price-comparison sites’ unique UK monthly audiences (March 2008)
Shopping.com 4.2m
Yahoo! Shopping (Kelkoo) 2.5m
Shopzilla.com 2.3m
Ciao! 2.2m
Google Product Search 1.5m
Source: Nielsen Online
Julian Sharpe | 12:38 pm | | News
Play.com has given its site a fresh feel in a attempt to improve customer experience and maintain its position as a leading player in the entertainment sector.
Key developments in the new site include:
Improved search functionality
Smarter shopping basket
PlayTrade and Play.com’s marketplace more clearly displayed across the site.
With Amazon also only recently launching a new site its clear the bigger players are getting ready for the next level of online shopping as the traditional shops feel the pinch more as the current Currys Digital issues show, its easier to refit a website then 100 shops.
http://news.bbc.co.uk/1/hi/business/7402090.stm
Julian Sharpe | 10:33 am | May 15, 2008 | Events, News
Lake Star Media would like to let you know about an exciting event happening next week at the MMU in Manchester, the MMU will be having a Employers Event on 20 May between 5pm and 7pm. As a friend and partner of the MMU we recommend these events to blue chip and SME’s companies
The ‘employer event’ will focus strongly on the range of services that MMU can offer to employers. In particular, they will be showcasing the benefits to businesses, in terms of CPD training and also how they can help you to reduce your recruitment costs by making links with the wealth of talented graduates we have.
Please use the following link for more details:
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