Internet Marketing Weblog
Julian Sharpe | 3:11 pm | March 31, 2008 | Google, News
Google now controls the serving of 69% of all online ads following its acquisition of DoubleClick ad serving network, according to new reports released today. The new survey, from Attributor, reviewed companies served ads for over 25bn web pages, with Google’s DoubleClick (35%) and Google itself (34%) coming out on top.
Yahoo! came third with 12% of the market, followed by Microsoft with 10%, suggesting that if the latter’s bid for the former does go through, it would still be 47% behind Google., AOL came in fifth with 5%.
Which clearly shows the problems the other networks had with the purchase as Google now controls both ad serving and retains its overall 80% + of the search engine market, whats next well clearly mobile, as well as dipping in press and radio, fingers and pies springs to mind but too many, we will have to see.
Neil Yeomans | 3:04 pm | March 13, 2008 | News, Social Media
AOL is looking to purchase popular social network site Bebo for around $850m (£420m). Bebo has a social community in the region of 40 million members and is especially popular in the UK and Ireland but with a much younger age bracket compare to Facebook and Myspace it is however the third largest social network in the USA.
It is reported that current Bebo president Joanna Shields will retain her position and continue to run Bebo and will report direct to senior management at AOL which is owned by Time Warner group.
Resource Links
www.aol.co.uk
www.bebo.com
www.timewarner.com
www.newscorp.com
www.myspace.com
Neil Yeomans | 12:04 pm | | News, Online Media Planning (OMP)
Ad network Adviva has been purchased by the US-based ad network Specific Media for an unknown amount sum although it though to be a very strong purchase price. Specific Media offers a selection of demographic, behavioural, contextual and geographic ad targeting via its ad network. This moves Specific Media’s into the European market.
Other purchases over the last year include Microsoft purchased of aQuantive and the ad server and tracking solution provider Atlas with ad network Drivepm current being completed and last month AdLink was put up for sale by its holding company United Internet, with Google purchase of Doubleclick now completed after some legal issues.
Neil Yeomans | 10:52 am | | News, Search Engine Optimisation (SEO)
The latest player to enter the search engine market is Search Me which promises to deliver a unique interface with the long term aim to target a market share from Google, Yahoo and MSN. Ask have relaunched numerous times over the past years with some success but not anything of impact to worry the big 3.
Like all search engines, its all about the results and until the site is up and running it would be hard to assess but the inital tests by people could prove to be its long term or just gimmick level of status
The interface is very much like Mac and Vista desktops visual showing webpages returned like programs open on these 2 platforms so nothing new there, you can also highlight search term within the text on the page again nothing new.
But like all new players everyone deserves a chance so I will add to my favourites at least for the time being anyway.
Introduction to Search Me
Search Me Demo
Neil Yeomans | 2:12 pm | March 6, 2008 | Mobile, News
Tesco Grocery goes mobile
Tesco is working on plans to become the first supermarket to intergrate grocery retailing via its mobile media promotion, after the success of two test campaigns.
Tesco’s undertook two separate trials over last month that allowed consumers to order flowers directly from their mobile phone. These are understood to have been in preparation for a full m-commerce launch.
The promotion targeted Valentine’s Day and Mother’s Day with the inital results showing that both have driven significant traffic to the site although no sales data has been supplied. The trial also including the testing of a new transactional systems designed to be used from a mobile.
Resource Links
Tesco
New Media Age
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