Royal Mail harnesses eBay data for advertisers' benefit

Royal Mail, the UK's publicly-owned postal delivery service, has launched a new initiative promising to make it easier for businesses to improve their targeting of specific geographical areas which are most likely to buy their products. The new Royal Mail … Continue reading

Tracking Social Media Referrals in Google Analytics – Econsultancy Tip

One cannot thank eConsultancy enough for publicising their experience of tweaking advanced segments in Google Analytics, to enhance the data granulation and to help us see Social Media sites on the chart. Previously, when we wanted to see and analyse … Continue reading