Google’s Chrome internet browser has managed to increase its share of the global market to over seven per cent, according to data from Net Applications. The research company said Chrome increased its share from 6.73 per cent in April 2010 … Continue reading
Category Archives: Tracking
Conservatives winning online battle but all parties remain close in website stakes
The Conservative party managed to attract the greatest number of website visitors of the three main political parties last week, according to the latest available figures. Data released by Experian Hitwise UK shows in the week to May 1, the … Continue reading
Tories storm ahead in online website popularity poll
The Conservatives have the most popular website out of all the political parties according to March visitor numbers. Survey results released by the UK Online Measurement Company (UKOM) show 150,000 unique visitors went to the Tories’ site in March. Meanwhile, … Continue reading
Royal Mail harnesses eBay data for advertisers' benefit
Royal Mail, the UK's publicly-owned postal delivery service, has launched a new initiative promising to make it easier for businesses to improve their targeting of specific geographical areas which are most likely to buy their products. The new Royal Mail … Continue reading
Bing, Baidu, and Google Tracked as Referring Sites in Google Analytics
For a start, do you think Baidu.com is a search engine? I certainly do, and so does Wikipedia. But when it comes to Google Analytics, things stop being so simple. Compare screengrabs 1 and 2 below. As we can see, … Continue reading
Tracking Social Media Referrals in Google Analytics – Econsultancy Tip
One cannot thank eConsultancy enough for publicising their experience of tweaking advanced segments in Google Analytics, to enhance the data granulation and to help us see Social Media sites on the chart. Previously, when we wanted to see and analyse … Continue reading
Who will be crowned King of Social Media? Part 1
This year is predicted to be the biggest year for Social Media and with the increased reliance, trust and value of consumer opinions and product reviews, most people will be scouting for the best offers and purchasing online. The Search … Continue reading
The Effects of Recession: Thoughts About Marketing
The effects the recession is having on businesses are very different. Manchester Evening News has reported today it was about to cut 78 jobs. The overall job-cut figure announced by MEN Media is about 150, and all weekly editorial offices … Continue reading
Take the Google Analytics IQ Exam
For anybody who is using Google Analytics to track website performance, Google has introduced a new qualification called the Google Analytics Individual Qualification (IQ). The course is free to take at the Conversion University but the 90 minute examination fee … Continue reading
Using Twitter To Drive More Sales
With Dell revealing that their Twitter profile helped them generate over $1 million in sales volume in 2008, other brands may now be considering how their own social media campaigns can be monetised alongside brand promotion and customer engagement. One … Continue reading
