Facebook and Twitter face off for UK small business advertisers

Posted on by & filed under Display Advertising, e-commerce, Social Media, Twitter.

Facebook and Twitter are in a direct battle to attract new interest from small and medium-sized British businesses, after both launched incentives including free advertising. Facebook yesterday launched a scheme it calls 'Business Boost'. It offers companies and individual business owners who recruit more than 50 fans £20 towards the cost of display advertising, with… Read more »

Survey names UK’s most socially responsive brands

Posted on by & filed under e-commerce, Google, Retail, Social Media, Twitter.

A chart has been compiled of the UK's 10 most prolific brands on social media. The 'Social Brands 100' list was compiled by social media monitoring company Brandwatch, along with social branding agency Headstream. And the brand considered the most socially active in the UK is Innocent, the maker of fruit smoothie drinks. Also featuring… Read more »

Businesses failing to bridge social media gulf with staff

Posted on by & filed under General news, Social Media, Twitter.

British businesses' failure to engage with their workers is hampering their aspirations of attracting the best international talent, according to a new survey. A poll questioned 1,000 workers about their degree of interaction with their bosses through social media, and found that six out of 10 British workers either did not, or weren't given the… Read more »

The Top 10 Twitter Gaffes

Posted on by & filed under Social Media, Technology, Twitter.

Twitter is almost synonymous with the news, with breaking news updates often being posted there first as well as helping to build up the public profile of any celebrity, company or just an average Joe. There have been some momentous tweets, such as the announcement that ice had been found on Mars, the first signs… Read more »

Gold winner Lewis criticises tweeting athletes

Posted on by & filed under General news, Twitter.

British athletes' readiness to accept payment for endorsing brands and products on Twitter has been attacked by a former Olympic gold medal winner. Heptathlete Denise Lewis called tweeting endorsements “a dangerous game”. In an exclusive interview with Marketing magazine, the 2000 Olympic gold medallist added that her coach would not have allowed it because it… Read more »

Cricketer wins damages after being libelled on Twitter

Posted on by & filed under General news, Social Media, Twitter.

A libel case which revolved around just 24 words posted on microblogging site Twitter has cost the sender of the message more than £1.5million. Former New Zealand international cricket captain Chris Cairns won £90,000 in damages from Lalit Modi, the ex-chairman of the Indian Premier League in the UK's High Court, after Mr Modi sent… Read more »