Survey names UK’s most socially responsive brands

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A chart has been compiled of the UK's 10 most prolific brands on social media. The 'Social Brands 100' list was compiled by social media monitoring company Brandwatch, along with social branding agency Headstream. And the brand considered the most socially active in the UK is Innocent, the maker of fruit smoothie drinks. Also featuring… Read more »

Businesses failing to bridge social media gulf with staff

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British businesses' failure to engage with their workers is hampering their aspirations of attracting the best international talent, according to a new survey. A poll questioned 1,000 workers about their degree of interaction with their bosses through social media, and found that six out of 10 British workers either did not, or weren't given the… Read more »

The Top 10 Twitter Gaffes

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Twitter is almost synonymous with the news, with breaking news updates often being posted there first as well as helping to build up the public profile of any celebrity, company or just an average Joe. There have been some momentous tweets, such as the announcement that ice had been found on Mars, the first signs… Read more »

Gold winner Lewis criticises tweeting athletes

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British athletes' readiness to accept payment for endorsing brands and products on Twitter has been attacked by a former Olympic gold medal winner. Heptathlete Denise Lewis called tweeting endorsements “a dangerous game”. In an exclusive interview with Marketing magazine, the 2000 Olympic gold medallist added that her coach would not have allowed it because it… Read more »

Cricketer wins damages after being libelled on Twitter

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A libel case which revolved around just 24 words posted on microblogging site Twitter has cost the sender of the message more than £1.5million. Former New Zealand international cricket captain Chris Cairns won £90,000 in damages from Lalit Modi, the ex-chairman of the Indian Premier League in the UK's High Court, after Mr Modi sent… Read more »

Murdoch uses Twitter to praise access to Cameron investigation

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Rupert Murdoch has this morning taken to Twitter to praise his Sunday Times journalists for their work in uncovering a 'cash for access' story involving a leading Conservative Party fund-raiser. The boss of The Sunday Times' owning company, News Corporation, has this morning told his 200,000 followers on the micro-blogging website that he would like… Read more »