Archive for the ‘Twitter’ Category

Twitter to transmit World Cup thoughts of FIFA president Blatter

Friday, June 11th, 2010

FIFA president Sepp Blatter – not a man usually renowned for being succinct – has signed up to Twitter, just ahead of the start of the football World Cup.

Blatter’s account, @seppblatter, went live on Thursday on the eve of the tournament’s opening game and the 74-year-old Swiss had already attracted almost 3,000 followers by the early evening.

However, few of them are likely to be players taking part in the tournament, as many have been barred by their national associations from using the micro-blogging service, according to Reuters.

Netherlands players were handed a high-profile ban, after one of their players, Eljero Elia, provoked a racism row with comments on a live streaming video.

It is unlikely that Blatter will be as unguarded with his remarks, but it will also be interesting to see whether he comes to terms with the 140-character limit for each message.

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Fashion retailer Missguided looks to iPhone app to boost online sales

Friday, June 11th, 2010

Online fashion retailer Missguided has launched its own iPhone app in a bid to expand its online retail offering.

The business, which specialises in “catwalk looks and celebrity inspired women’s fashion”, hopes to use the application to strengthen ties with customers by providing access to its online catalogue as well as fashion industry news for shoppers on the move.

Missguided’s venture is the latest sign of a growing trend among fashion retailers to connect with potential buyers through mobile and smartphone devices. And after research released last week suggested that in three years time mobile owners may be spending over £250m a year on goods bought through their phones, it’s not hard to see why the fashion sector is taking such an interest.

In an effort to widen the customer experience and make its iPhone app more than simply a sales tool, Missguided has included a host of features on top of its online catalogue. New fashions are sent to users’ phones each day, and social media fashion links to the firm’s blog, Facebook and Twitter pages are provided.

By Richard Morris

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Could Twitter be finally welcoming the SEO professional?

Wednesday, June 9th, 2010

All businesses should be considering the role social media can play within their company.

Twitter has become a significant part of the jigsaw and is now considered to be a valuable tool for online marketing specialists and digital agencies.

According to rumours in a report by Last Click News, the micro messaging site could be about to become even more valuable. It is being suggested Twitter is about to launch a new feature aimed at helping website developers to boost their site’s profile.

A new SEO-friendly tool will allow annotations to be embedded into tweets, letting developers provide users with the most up-to-date information. Currently, Twitter allows members to type up to 140 characters, but the new feature would allow people to add meta data to their Tweets such as websites, locations, reviews, and events details.

As a result this could prove to be a major bonus for companies, helping them to attract traffic and as a consequence expose more users to advertising. The changes might also benefit SEO campaigns by allowing a company to rank for targeted keywords through live search.

By Steven Connor

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Newspaper under Twitter assault for ‘gay minister’ poll question

Wednesday, June 2nd, 2010

The Sun newspaper in the UK was the target of a torrent of anger from Twitter users when it asked its readers to vote on whether gay people should be ministers in the cabinet of the UK Government.

The paper, the UK’s highest-circulation national daily newspaper, posed the question after the resignation of former Chief Secretary to the Treasury David Laws, following revelations in one of The Sun’s rival publications that Mr Laws had wrongly claimed expenses for accommodation where his secret partner lived.

On Twitter @duckorange reminded people: “Shocked at Sun’s “gay cabinet minister” poll? Don’t be – this is same paper that ran “Ten ways to spot if your vicar is a pulpit pooftah”.

And a comment from @neilmonnery’s saying: “The Sun really ran a poll asking ‘Should gay people be cabinet ministers? – Even I never thought they could sink that low”, was heavily retweeted.

Of those polled 13 per cent said it was a good thing that gay people were in the cabinet and more than three-quarters said they did not mind. Only five per cent said they were against.

On the afternoon the poll appeared, campaigners from gay campaign group Stonewall said they were not surprised that 90 per cent of the paper’s readers who took part in the poll said that an MP’s sexuality should have no bearing on whether they can be a Cabinet member.

The result of The Sun poll, according to Stonewall Chief Executive Ben Summerskill, “must have been a disappointment to the Sun journalists who were silly enough to ask the question.

“This suggests it is more out of touch with its readers than it likes to think.”

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Serial Tweeter Fry boosts health body’s mental illness awareness campaign

Tuesday, June 1st, 2010

Comedian Stephen Fry boosted the number of pledges for a UK health trust’s campaign to raise awareness of issues surrounding mental illness, after he tweeted details about it.

The 5 Boroughs Partnership NHS Foundation Trust, which covers areas in the north-west of England, including the major towns of Warrington, Wigan and St Helens, initially had 1,400 signatures until Fry, who himself has battled bipolar disorder, intervened on the social networking site and the tally shot up in days.

Fry, famed for his roles in hit TV shows Blackadder and Jeeves and Wooster, first posted a message on his profile page on May 14 urging his 1.5 million Twitter followers to get behind the campaign.

“No sooner had the tweet appeared the pledge counter went into overdrive, it was a really exciting moment,” said Joanne Waldron, the Trust’s E-Communications Assistant.

When the actor and quiz show presenter posted another tweet three days after the original, thanking his followers for their support and once again asking people to pledge, the counter rocketed for a second time.

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The tweet goes on – five billion messages in less than three months and Twitter shows no sign of slowing

Tuesday, June 1st, 2010

The 15 billionth Twitter post was sent over the weekend of May 29 and 30, just a few months after the social networking site passed the 10 billion message mark.

According to social media and marketing blog The Wall, it has taken about 12 weeks for the those five billion new Tweets to be posted. It suggests that the speed of the achievement is due to Twitter users becoming more active – although it does sound a note of scepticism about the proportion of spam messages.

Blog post author Gordon MacMillan said: “I’ve certainly noticed more and more people on Twitter – a lot since the election in the UK particularly.”

Twitter itself only last month claimed it had 105 milion users, although there were no statistics to show what proportion of this number was active.

And a major revamp of the site was unveiled last week, allowing Spanish, French, German and Italian speakers to access help pages in their native tongue. The site’s help pages now contain answers to every question the site claims it has ever received.

As @crystal promised in the post announcing the latest update: “This is just the first round of improvements… Stay tuned for even more improvement in the upcoming months.”

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Twitter goes rumour crazy over England squad for World Cup 2010

Tuesday, June 1st, 2010

TwitterMicro messaging website Twitter has gone World Cup crazy as journalists, commentators and fans share rumours over who has made it into England’s 2010 squad.

‘England Squad’, ‘World Cup squad’ and ‘Capello’ are all currently trending on Twitter, prior to this afternoon’s announcement by the Football Association, which is due to take place at around 4pm.

BBC Sport’s Jonathan Stevenson wrote on the corporation’s live text service: “Incredible isn’t it, this? Effectively we are watching the 2010 England World Cup squad being revealed on Twitter by well-informed journalists. It’s history in the making.”

One of those apparently in the know and tweeting breaking stories is the News of the World’s chief football reporter, Neil Ashton.

At around 2pm he tweeted:  ”#Barry in the squad, he’s just had the good news. Feels he’s fit, could even be ready for the USA game. Says he’s 100 per cent fully fit.”

Ashton did however go on to say Ledley King has missed out on a place, only to correct himself a few minutes later.

Commenting on the situation, one Twitter user said: “Also, this whole ‘announce the England squad via journalists on Twitter’ is both farcical and hilarious.”

“I know, players have been in and out so many times that they’re practically doing the Hokey Cokey!”, replied another.

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Twitter director flies the nest

Friday, May 28th, 2010

Doug Cook, the director of search at micro-messaging site Twitter, is reported to have left the company.

According to an article on Tech Crunch, Cook has left after just under one year in the post. Twitter has confirmed his departure but not the reason behind it.

The industry site suggests Cook’s  exit is due to the search team at Twitter being split into two groups – this part of the operation will be crucial to the company’s launch of sponsored tweets, Twitter’s first attempt to drive revenue through advertising.

By Richard Morris

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Twitter calls time on third party paid ads

Tuesday, May 25th, 2010

TwitterMicro messaging site Twitter has announced it will now stop all third-parties from inserting paid tweets into Twitter timelines via the company’s API.

A blog post from the firm said: “It is critical that the core experience of real-time introductions and information is protected for the user and with an eye toward long-term success for all advertisers, users and the Twitter ecosystem.

“For this reason, aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API.”

The move is an attempt by Twitter to gain greater control over advertising revenues and increase the use of its “promoted tweets” feature that was announced last month.

Under this model, companies will be able to buy “promoted tweets” which will appear on the site’s search results pages, with only one such tweet being shown at any one time.

Which third party businesses will be affected by the change in the rules, and as The Guardian states, “quite how Twitter is going to identify them is going to be interesting to watch”.

A more in-depth explanation of exactly what changes are taking place is due to be released shortly as part of an updated API Terms of Service.

By Richard Morris

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"I agree with Nick" - Lib Dems fail to capitalise on social media opportunity

Monday, May 10th, 2010

TwitterThe Liberal Democrats missed a trick by failing to exploit the power of social media during the election campaign, according to industry commentators.

Interest in the party and its leader Nick Clegg skyrocketed on the internet following the first televised leaders’ debate. The comment of the evening, “I agree with Nick“, uttered by both David Cameron and Gordon Brown gave the Twitterati a dream catchphrase and the SERPs were testament to the power and speed of social media.

However, the Lib Dems did not manage to turn tweets into votes.

Speaking to the Guardian, Matthew McGregor, the London director of Blue State Digital which played a role in US president Barak Obama’s election campaign, said the failure of the Lib Dems to make the most of their first debate advantage was astonishing.

He said: “There was no email right after that [first] TV debate, no request for donations or activism. And they don’t seem to have laid the foundations online in advance, either.”

According to McGregor, the Conservatives did not fare any better in the social media stakes, with a directionless campaign. He said Labour was the only party to really make advances, having “philosophically…the right idea”, and mobilising grassroots supporters.

But while social media may not have had a profound effect on the UK election results, the potential power of Twitter, Facebook, blogs and other platforms was there for all to see.

From journalists and commentators tweeting live updates during the televised debates, on election night and now as the parties try to form a government, to the general public voicing their views on Bigotgate – the speed news now travels around the world is breathtaking.

Twitter even led the way when it came to live updates last Thursday night as news of the problems facing voters at polling stations around the country leaked out.  Even the BBC was monitoring Twitter to get the latest updates.

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