Viral versus Authority – Which is ultimately more powerful for successful off-site SEO?

Posted on by & filed under Advertising and Marketing, Copywriting, SEO, Social Media, Viral.

Social-Networks-PR

Both are integral to a sustained off-site SEO campaign but which is the most powerful, useful and effective? Before I go any further, I should state that I understand authority and social sharing can go hand in hand, but generally you’ll find shareable content mainly involves pictures or amusing lists, whilst authority is relevant and… Read more »

Bing gets redesign with accent on speed

Posted on by & filed under General news, Search, SEO.

Search engine Bing has rolled out a second major redesign this year, which focuses on delivering quicker and more relevant search results. In a blog post entitled 'Change can be good', Peter Maxmin, head of Bing UK, said: “We want to make your search experience quicker and easier so you can get on with the… Read more »

SEO search secrets uncovered

Posted on by & filed under e-commerce, Google, Search, SEO.

Search engine optimisation – to some it's the key to unlocking the potential of the internet, while to far more it's probably a closed book. But a Spanish SEO company has just shed some light on this mysterious and changing art of helping people and companies make as much noise as possible on the leading… Read more »

Firms in dark over co-ordinating their online messages, survey finds

Posted on by & filed under Display Advertising, e-commerce, General news, PPC, SEO, Social Media.

A quarter of British businesses feel their efforts to get their messages across to customers are being hampered by their lack of a clear strategy for communicating with them through digital channels. Only one in three marketing people working in the retail and general business sectors believed they were 'excellent' or 'good' at getting marketing… Read more »

Lakestar Media’s top SEO tips for bloggers

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Whilst many bloggers may well have heard of SEO, understand its importance, and know quite a bit about the basic principles that determine how well they will do in search, it’s unlikely that they will have the budget to outsource their SEO, and there are surprisingly few resources are written specifically about blogging SEO. I’m… Read more »

Google face antitrust ultimatum from European Commission over search manipulation concerns

Posted on by & filed under Google, Google AdWords, Internet, Other News, Search, SEO, Technology.

Everyone who’s anyone will have acknowledged the immense power that Google holds in the World Wide Web and the influence that it has, with many airing concerns that it manipulates results in order to push its other services and products. Evidence to this effect can even be seen in a previous Lakestar blog post. And… Read more »