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BufferGlobal energy firm BP is using Google AdWords in an effort to help stem the tide of bad publicity that has washed up on its shore following the oil leak in the Gulf of Mexico. According to news agency AFP, … Continue reading
BufferProof that online advertising spending has remained resilient throughout the wider economic downturn came today when Google announced its latest batch of financial results. The search giant registered a year-on-year revenue rise of 23 per cent, with revenue of US$6.77billion … Continue reading
BufferPaid search adverts are already playing their part in trying to sway the voting public ahead of this year’s general election. The Prime Minister Gordon Brown is expected to announce later this morning that the 2010 general election will be … Continue reading
BufferEurope’s highest court has ruled that Google did not infringe trademark law by selling keywords to trigger advertisements, and rejected claims from bespoke luggage-maker Louis Vuitton and others that the practice undermined their brands. The European Court of Justice said … Continue reading
BufferA new service currently under test from Google looks set to shake up competition among the growing comparison website market. AdWords Comparison Ads lets users compare various relevant offers, with results being offered in less than a second, as, according … Continue reading
BufferThe end of the temporary cut in the UK's value added tax (VAT) rate from 17.5 per cent to 15 per cent, as 2009 bade its farewell, coincided with a big surge in web searches, according to Experian Hitwise. Search … Continue reading
BufferGoogle is stepping up the service offered to its AdWords customers by allowing them to tailor their advertisements to the most relevant search queries. Comparison Ads allows advertisers to match their ads to exact search terms. As Dan Friedman said … Continue reading