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BufferThe majority of businesses in the UK are set to up their digital marketing spend next year according to new research. Data compiled by Econsultancy from a survey of 500 client-side digital marketers and agencies reveals 52 per cent of … Continue reading
BufferGlobal energy firm BP is using Google AdWords in an effort to help stem the tide of bad publicity that has washed up on its shore following the oil leak in the Gulf of Mexico. According to news agency AFP, … Continue reading
Buffer Almost five per cent of all internet searches performed in the UK last week related to the upcoming football World Cup in South Africa. Data from online research firm Hitwise found that 4.98 per cent of searches conducted in … Continue reading
BufferGoogle can expect to see a rise in paid search advertising revenues from China, despite its public falling out with the government, according to US research firm Covario. The company said in spite of the fracas which has led to … Continue reading
BufferBy Richard Morris Sunglasses manufacturer Oakley has said it managed to increase website conversion rates by almost 9 per cent, a week after trialling Google’s new Ad Sitelink feature. Ad Sitelink was launched last November, with the aim of helping increase … Continue reading
BufferBy Richard Morris IEEE, the professional body aimed at advancing technological innovation has said it has managed to significantly boost membership through a LinkedIn PPC campaign. Using paid adverts displayed on LinkedIn, the networking site for professionals, the organisation said … Continue reading
BufferA canny jobseeker has managed to net his dream job by using Google to advertise for his next employer. Alec Brownstein used AdWords to buy paid links attached to the names of five creative advertising executives in New York City. … Continue reading
BufferYahoo has announced it is set to launch a pilot service involving a whole page of paid search advertisements. The trial, called “More Sponsors” will let users click on a link at the bottom of search results pages, which will … Continue reading
BufferProof that online advertising spending has remained resilient throughout the wider economic downturn came today when Google announced its latest batch of financial results. The search giant registered a year-on-year revenue rise of 23 per cent, with revenue of US$6.77billion … Continue reading
BufferInternet advertising revenues in the United States topped $6.3bn in the final quarter of 2009, the highest ever result for a three-month period. This was despite total revenues falling by 3.4 per cent on 2008 figures to $22.7bn, according to … Continue reading