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BufferPolitical parties’ efforts to use the internet as an effective campaigning tool are failing, according to a new survey. The National Endowment for Science, Technology and the Arts (Nesta) found discrepancies between what voters want and what they get from … Continue reading
BufferBusinesses which advertise their wares on television have always boasted that it has brought them a great degree of success than any other medium. But recent reports suggest that the added presence of online marketing can help to boost television … Continue reading
BufferDigital display advertising is expected to earn UK publishers significantly increased revenues in 2010, with video-led content leading the way, according to a new report. Findings from the annual census of the Association of Online Publishers (AOP) highlight that many … Continue reading
BufferThe amount of money being spent on online advertising in the UK overtook the total spent on television for the first time in the first half of 2009, according to the Internet Advertising Bureau. Its bi-annual online marketing expenditure study, … Continue reading
BufferTwo weeks ago Crain’s Manchester Business compiled a list of digital media agencies in Greater Manchester. 25 agencies included in the list are ranked by digital fee income in 2008. Lakestar Media, with the offering of Search Engine Optimisation, Online … Continue reading
BufferOnline fashion retailers have seen an overall 31% increase in traffic over the past 12 months, which has highlighted a massive gap with just a 1% increase for traditional catalogue companies. This last statistics comes from the released ‘Engaging Online … Continue reading
BufferGoogle has seen impressions across its Content Network grow by over 300% year on year as advertisers continue to divert money from Yahoo and Microsoft comparable programs. Its UK Search Engine Performance Report Q4 2008 found impressions on Google’s Content … Continue reading
BufferLynx has created a new website in support of its latest TV campaign. Unleash the Man Leather the site continues on the TV based adverts theme of the pre-historic caveman, which was released this week. The website has been designed to … Continue reading
BufferA new survey on online shopping has potentially revealed consumers’ spending plans for 2009 as the UK economy still suffers from the credit crunch. The survey completed by Light speed Research, has revealed that shoppers are very cost-conscious as expected. … Continue reading
BufferPlay.com has increased sales by 24% year-on-year over the Christmas period, according to the latest report released. As an avid user of the site myself I can understand the success where others have struggled with its easy too use shopping … Continue reading