More browser users take a shine to Chrome

BufferGoogle’s Chrome browser continued to make inroads into its rivals’ share of worldwide browser usage in May, new statistics show. Chrome rose 0.3 percentage points to take seven per cent of the market, said Net Applications, which monitors browser usage … Continue reading

Invite Media acquisition causes concern among Google’s rivals

BufferThe acquisition of technology start-up Invite Media by Google has begun to draw criticism from online display advertising firms. The US search firm made the official announcement on Thursday, saying it had purchased the New York and Philadelphia-based company which … Continue reading

Good news for online advertisers as US display ad impressions hit one trillion in first quarter

BufferTotal display advertising impressions in America numbered 1.1 trillion in the first quarter of 2010 according to data released by comScore. The research firm found a 15 per cent increase in the number of display ads shown to internet users … Continue reading

Offer of alternative browser choices leads to Microsoft losing European market share

BufferThe number of Microsoft Internet Explorer browser users in Europe has dropped since the company made it easier for European consumers to use competing browsers. Microsoft has promised to allow easier access to rival browsers in Windows by the middle … Continue reading