More changes to come after Google revamps Adwords

Posted on by & filed under Display Advertising, Google, PPC.

The most widely used, and profitable, online advertising platform, AdWords by Google, has a new interface, designed to make drawing up ads, and analysing their effectiveness, easier and clearer. Google said it set out to make the data it gathered on the performance of online advertising campaigns easier to access

Google changes US shopping site to all-paid for model

Posted on by & filed under Google, PPC, Retail, Search.

Google has today launched the new look for its Product Search facility, changing its name to Google Shopping. Initially for its American audience only, the change also marks a big change in Google's money-making ambitions, as only sellers who pay to be listed will be featured. But Google obviously skirted around this fact when it… Read more »

Survey names UK’s most socially responsive brands

Posted on by & filed under e-commerce, Google, Retail, Social Media, Twitter.

A chart has been compiled of the UK's 10 most prolific brands on social media. The 'Social Brands 100' list was compiled by social media monitoring company Brandwatch, along with social branding agency Headstream. And the brand considered the most socially active in the UK is Innocent, the maker of fruit smoothie drinks. Also featuring… Read more »

Google face antitrust ultimatum from European Commission over search manipulation concerns

Posted on by & filed under Google, Google AdWords, Internet, Other News, Search, SEO, Technology.

Everyone who’s anyone will have acknowledged the immense power that Google holds in the World Wide Web and the influence that it has, with many airing concerns that it manipulates results in order to push its other services and products. Evidence to this effect can even be seen in a previous Lakestar blog post. And… Read more »

The Google Knowledge Graph – revolutionising search or bombarding users with unnecessary information?

Posted on by & filed under Google, Internet, Search, SEO, Technology, Viral.

Google search works pretty well, right? We can all agree on that. When researching a particular topic, we might instinctively head to a well-known news source or online encyclopaedia, such as Wikipedia – a couple of clicks and you have a wealth of information. Well, now Google is aiming to change all that and present… Read more »

Google tests more instant answers for popular searches

Posted on by & filed under Google, Search.

A test being conducted by Google is aiming to deliver faster results for people inputting search terms related to a series of popular culture topics. Film, TV show, celebrity, music, books and sport queries have been targeted with the aim of producing instant results, and according to Searchenginewatch.com, eliminating the need for the user to… Read more »

Do the new Google comparison ads sacrifice user experience for commercial gain?

Posted on by & filed under Advertising and Marketing, Google, Internet, PPC, Searches, SEO, Tracking.

Do the new Google comparison ads sacrifice user experience for commercial gain? Google UK recently launched its comparison service, which shows a new section of sponsored ads between the traditional paid listings and organic search results and whilst this may not affect the majority of internet users, simply because the actual scope of it is… Read more »