Is There A Ranking Benefit To Using HTTPS?

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Earlier this year, Google announced that it would use HTTPS as a ranking signal – which prompted the experts over at Searchmetrics to conduct their own experiment. After carrying out their own data analysis, Searchmetrics delivered their conclusion: reporting that HTTPS does not affect rankings, with no noticeable difference between HTTP and HTTPS. According to… Read more »

Google AdWords Launches Dynamic Sitelinks

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You know what the SEO world needs? Another Google announcement – what with Pigeon making headlines, it’s only fair that the search engine sneaks in its latest development: new dynamic sitelinks. Automatically generated links that appear below your ad text, these are designed to direct customers to a page on your site that’s highly relevant… Read more »

#GoogleDoodle Commemorates 96th Birthday Of Nelson Mandela

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As one of the biggest names online, it made sense to celebrate one of the biggest names offline – with Google’s latest doodle honouring the 96th birthday of the revolutionary South African president and anti-apartheid icon, Nelson Mandela. Affectionately known as Madiba, this political visionary did more than lead a nation – he stood up… Read more »

Top 7 Animals That The Next Google Update Might Be Named After

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What do a panda and a penguin have in common? Other than beginning with ‘p’, they also share the same digital presence – in the form of the infamous algorithm updates, courtesy of Google. While the updates go by the moniker of well-loved creatures, unfortunately these animal-themed updates are often met with confusion and dread… Read more »

Sussing out SAScon: Day 1 Of The Search, Analytics and Social Media Conference

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Manchester has long been the home of an innovative idea – mention the greats of Alan Turing and Sir John Alcock, and it’s not surprising to see why this city has become one of the most coveted locations in the UK. That’s why as we sat in the award-winning eco-inspired headquarters of Manchester Metropolitan University’s… Read more »

Google City Experts Manchester: The Launch

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In a bid to compete with reviewing services such as Yelp and bring local business ratings and reviews under the Google+ branding, Google pushed out its City Experts program last year. The concept was simple: to encourage city socialites to review local establishments. As a reward, reviewers received exclusive access to events, goodies and a… Read more »

Negative SEO: Easier Than You Might Think?

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Ever since Penguin rolled out, there has been a lot of concern from the SEO community about the potential for “negative SEO”. SEOs like myself have been kept awake at night with imaginary post-apocalyptic scenarios featuring rogue bands of spammers causing wanton destruction on the link profiles of their competitors. We’ve seen a few cases… Read more »