BufferApplications designed to extend the use of Google Analytics have been brought together in a new gallery. Google has described Analytics not as a single product but as a “growing ecosystem of developers, tools, users, and partners”. And in order … Continue reading
Category Archives: Analytics
Google Analytics – down but not out
BufferGoogle is planning to upgrade its services in the next few weeks, affecting many services that are vital for SEO marketers. One of the services which will be hit is Google Analytics, which webmasters and SEO marketers use to analyse … Continue reading
VAT searches leap as tax increases
BufferThe end of the temporary cut in the UK's value added tax (VAT) rate from 17.5 per cent to 15 per cent, as 2009 bade its farewell, coincided with a big surge in web searches, according to Experian Hitwise. Search … Continue reading
E-shoppers flock to Marks & Spencer
BufferONE major retailer whose latest sales figures provided evidence that online sales are performing well was Marks & Spencer. In a good quarter for the stores group, it reported that, while overall sales grew by 2.7 per cent in the … Continue reading
Natural search takes over as PPC shows steady decline
BufferAnd use of news searches surges ahead Worldwide search statistics compiled by Google Analytics show that 2009 has been the year of natural search as, for the first time, it has generated consistently greater traffic than paid search. But there … Continue reading
Discount web vouchers prove big hit
BufferWith the recession continuing to be uppermost in many people’s minds, there should be little surprise that one area of internet search which is booming is for discount vouchers, according to research reported in the Financial Times. Internet searches in … Continue reading
Recession Boomers: “Baby Searches” as the Outcome of Sex as the Most Popular Free Pastime in the Recession
BufferLast year when we were all rocked by recession I vividly remember coming across one article. It stated that sex was “the most popular free pastime” in the UK. The YouGov survey conducted over the Internet between 21 and 23 … Continue reading
Is Amazon Correct in Not Counting Affiliate Links From Twitter and Facebook?
Buffer There is a bit of kerfuffle over Amazon Associates program slashing an advertiser’s revenue from affiliate links posted on Twitter and Facebook. You can read the full story here. The obvious question is – who is right: Amazon or … Continue reading
How to Beat Google for a Blog Post, and Analysing RSS in FeedBurner
BufferAnnouncing a new Google feature on your company blog before Google announces it? If me or one of my colleagues tried to do this on purpose, it would most likely not work. Of course, we all make observations about certain … Continue reading
Google Analytics Features in FeedBurner: RSS Views Map Overlay
BufferI was somewhat critical of the changes that occured to FeedBurner since it was completely migrated over to Google. Some features, however, were “tweaked”. There was a chance previously to see the countries and cities that sent visits to the … Continue reading
