BufferAn Italian national newspaper has reported that Google plans to launch a service allowing publishers to hide content behind a paywall before the end of the year. The report in La Repubblica newspaper suggests the system will be linked directly … Continue reading
Category Archives: Advertising and Marketing
Fashion retailer Missguided looks to iPhone app to boost online sales
BufferOnline fashion retailer Missguided has launched its own iPhone app in a bid to expand its online retail offering. The business, which specialises in “catwalk looks and celebrity inspired women’s fashion”, hopes to use the application to strengthen ties with customers … Continue reading
Could Twitter be finally welcoming the SEO professional?
BufferAll businesses should be considering the role social media can play within their company. Twitter has become a significant part of the jigsaw and is now considered to be a valuable tool for online marketing specialists and digital agencies. According … Continue reading
Zara owner puts smartphones and tablets at centre of online sales venture
BufferSpanish fashion retailer Inditex has announced it will start online sales later this year. The company, which owns brands including Zara and Massimo Dutti, is due to open an online store on September 2 covering the United Kingdom, France, Germany, … Continue reading
UK firms to increase spending on social media, SEO, and paid search
BufferThe majority of businesses in the UK are set to up their digital marketing spend next year according to new research. Data compiled by Econsultancy from a survey of 500 client-side digital marketers and agencies reveals 52 per cent of … Continue reading
Retail sales via mobile internet forecast to more than double in three years
BufferMobile phone users bought nearly £123million of goods in the UK in 2009 using their smartphones, according to a new report, and this figure looks set to more than double in the next three years. As total online retail spending … Continue reading
BP uses Google to help limit Gulf oil spill damage
BufferGlobal energy firm BP is using Google AdWords in an effort to help stem the tide of bad publicity that has washed up on its shore following the oil leak in the Gulf of Mexico. According to news agency AFP, … Continue reading
Yahoo changes highlight importance of social media
BufferYahoo has today officially announced a raft of site changes, highlighting the importance businesses are now placing on social media. The California firm said in a statement that from this week it will expand its relationship with social networking site … Continue reading
Online sales boost for Laura Ashley
BufferHome furnishings and women’s fashion retailer Laura Ashley has announced a 74 per cent increase in online sales during the first 17 weeks of its current financial year. Continuing growth from its web operations helped lift the business’ total UK … Continue reading
Online retailers rooting for England in World Cup 2010
BufferBritain’s online retailers are sure to be cheering on the England team during this year’s World Cup in South Africa. They stand to rake in over £200m if Rooney and palls reach the final, according to shopping comparison website Kelkoo. … Continue reading
