Google offloads Perfomics to Publicis Groupe

Julian Sharpe | 12:43 pm | August 7, 2008 | Google, News

Google has finally been able to relieve itself of the search engine marketing company Performics with a sale to agency Publicis Groupe for an undisclosed sum.

Google has been trying to remove Performics from its portfolio, a company which they inherited through its purchase of parent company Double Click.

Performics advises its client base how to run effective search campaigns and current has over 130 search engine marketing clients. Publicis plans to integrate the 200-strong company with its digital unit VivaKi Nerve Centre, which combines the services of agencies including Digitas, Starcom-Mediavest, Zenith Optimedia and Denuo.

Quote:

Maurice Levy, CEO of Publicis Groupe, said the acquisition would bring in a raft of new clients. “Not only will this acquisition bring critical mass to Publicis Groupe’s formidable search capabilities, but it will also enhance our affiliate marketing and overall performance marketing offering,” he said