All Aboard | Cheapflights re-launches UK site

Julian Sharpe | 11:05 am | June 30, 2008 | News

Cheapflights has re-launching its UK site with a host of new features and advertising opportunities in Beta. One of the UK biggest travel comparison site is planning to roll a host of new features including deal filters, improved navigation and a larger library of travel guides, based on a successful trial on its US site.

The UK site will also attempt to offer advertisers more opportunities to cross and up-selling across the selected deals, targeting users by their choices of car hire, accommodation or airport parking.

The UK site will trial the new features in a beta version for an unspecified lead time, giving selected users a chance to try the features before a full roll out is confirmed.

Quote:

Francesca Ecsery, UK general manager at Cheapflights UK, said, “We are fortunate to have had the benefit of our US site’s re-launch in helping us to prepare for the UK site’s roll-out. We anticipate that our advertisers and users will embrace the full UK launch within a relatively short period.”