Microsoft Live Search gets European Boost

Julian Sharpe | 10:46 am | June 18, 2008 | Events, MSN

Microsoft is to official launch its European Search Technology Center (STC) early next year as it attempts to increase the market share for its Live Search across the continent.

Mircosoft said it aims to “disrupt the search and advertising marketplace” by empowering the Search Technology Center in an attempt to make Live Search much more targeted and increase the relevance for European users.

Microsoft Quote Kevin Johnson

Kevin Johnson, president of the platforms and services division at Microsoft, said, “Success in search in Europe is paramount, and we see the investment in this new Search Technology Center as an important step in doubling down on our long-term investments.”

Microsoft Quote Satya Nadella

Satya Nadella, senior vice president of the search, portal and advertising Group at Microsoft, said, “Searchers have different expectations and experiences in every geography in the world, so we believe it’s critical to make deep investments in physical locations in multiple markets to ensure that we’re applying the best local expertise to our research and development efforts.”

The Search Technology Center is scheduled to open next year, however Microsoft said it had yet to decide on a location.