Game on its Fosters scuba competition

Julian Sharpe | 2:08 pm | June 16, 2008 | Online Media Planning (OMP), Social Media

Brewery biwigs Scottish & Newcastle has launched a new campaign site in support of its popular Fosters brand.

The new widget named Ride the Scuba focuses on the brand’s new in-can widget, which controls the size of bubbles that are released into the drink. The site allows visitors to control a scuba robot in a water tank in real-time, encouraging them to destroy bubbles in the water through the internet.

Visitors have a two minutes time limit to compete the game, the person in first place on the leader board by the end date of the 30 June will win a scuba diving trip to Australia, not bad at all.