ComScore has purchased M:Metrics for 22 million

Julian Sharpe | 9:47 am | May 30, 2008 | Mobile, News

ComScore has purchased M:Metrics the mobile measurement company for 22 million. It is believed the move gives digital measurement company ComScore a statistical view into mobile figures and was purchased after competitor Nielsen’s purchase of mobile measurement company Telephia in the summer of 2007.

ComScore future development is to increase the size of its metered panel which M:Metrics currently utilises to collect information and survey based data. ComScore and M:Metrics are expected to benefit from financial savings and a strong overall commercial growth as ComScore’s 950 clients base becoming increasingly interested in mobile data as part of there overall strategies.

A quote from Dr Magid Abraham, CEO of ComScore, said mobile had reached an inflection point in the market.

“Our acquisition of M:Metrics makes ComScore an immediate market leader in this space and positions ComScore to deliver significant shareholder value as wireless carriers, telecom equipment providers, media companies, advertising agencies, online publishers, and marketers extend their reach into the mobile internet world,” said Abraham