Bebo enjoy being on Sofias Diary

Julian Sharpe | 9:49 am | May 29, 2008 | News, Social Media

Sofia’s Diary has been commissioned for second series, Social Media site Bebo’s interactive drama Sofia’s Diary has been a great success. Since going live on Bebo in March the show has had over 12.9m interactions.

The show also transferred to Television in April, where it has become Fiver’s part of the Five network second most popular show. The show is mainly advert funded, with sponsors including Nair Care, Pearl Drops and Golddigga clothing.

Quote from Sarah Gavin, global communications director at Bebo, said, “The success of Sofia’s Diary has been hugely satisfying to the entire team working on the fantastic series. We’re delighted with its performance over multiple platforms and pleased with the synergy it has built with its community of followers both on and offline.”