Google update the MCC Interface

Julian Sharpe | 10:09 am | May 28, 2008 | Google, News, Pay-Per-Click (PPC)

The Google MCC Dashboard makeover has been fully released after feedback from users it now makes it easier to view a wide range of client account statistics from the highest level of your MCC account.

Key changes are the Performance and budget statistics for client accounts are now shown on separate tabbed pages, providing a more detailed, top-level view of key stats across managed accounts. You can now also select time periods for viewing statistics, making it more flexible to a view of account statistics in a particular week, month, and year or date range.

In addition on the Performance page, you will now find statistics on clicks, conversions and conversion rates, with a separate column for Search and Content CTR, allowing for easier comparison of performance based on network placement.

And final on the Budget page, you will find information about start dates and end dates; percentage of budget spent and total spend for each account. A good update with user feedback being used effectively and smartly now any chance of changing the keyword tool back please Google.