Teletext takes legal action against Directline Holidays

Julian Sharpe | 11:01 am | May 23, 2008 | Google, News, Pay-Per-Click (PPC)

Teletext is set to take legal action against Directline Holidays to stop the company from bidding on its brand terms on Google adwords and other pay per click portals.

Last month Teletext had already threatened legal action against any companies bidding on its trademarked terms, and following Directline’s alleged refusal to stop, Teletext has now begun legal proceedings.

Matt Cheevers, MD Teletext Holidays, is quoted as saying, “We made it extremely clear from the start that this activity would not be tolerated and have given those companies involved plenty of notice that legal action would be the next step if bidding continued. We will take a hard line with those that continue to bid against us.”

Teletext Holidays said it would continue such action against any other companies using its branded terms.

As previously blogged by our brand expert Garret Cunningham this is just the tip of the iceberg and we do expect to see similar action as the brands try to defend they position online, especially with the current credit issue.

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