BBFC releases online ratings for multimedia content

Julian Sharpe | 7:20 am | May 22, 2008 | News, Online Media Planning (OMP), Social Media

The British Board of Film Classification (BBFC) has released its online ratings scheme for downloaded and streamed multimedia content.



BBFC is quoted as saying “Independent research has indicated that 63% of adults (74% of parents) are concerned about downloading video material which does not come with independent content advice and labelling. 84% of adults (91% of parents) want to see BBFC film and DVD classification on downloadable / streaming films and other digital audiovisual content”.

The currently voluntary scheme, called BBFC Online. It will be applied to films, TV shows and games based on the web, and will where possible replicate the U to 18 certificates currenty used at cinema’s, DVD releases and Games such as GTA.

The BBFC have quoted that the scheme which has already had numerous studios signing up including Warner Bros, 20th Century Fox and Disney had been created to assist parents with what their children access or view online, as well as ensuring the relevant content only reaches the target demographic age group.

It has asked publishers to assist by placing the ratings prominently and clearly on their sites and prior to the start of any download.