Google double click gets Ad control

Julian Sharpe | 3:11 pm | March 31, 2008 | Google, News

Google now controls the serving of 69% of all online ads following its acquisition of DoubleClick ad serving network, according to new reports released today. The new survey, from Attributor, reviewed companies served ads for over 25bn web pages, with Google’s DoubleClick (35%) and Google itself (34%) coming out on top.

Yahoo! came third with 12% of the market, followed by Microsoft with 10%, suggesting that if the latter’s bid for the former does go through, it would still be 47% behind Google., AOL came in fifth with 5%.

Which clearly shows the problems the other networks had with the purchase as Google now controls both ad serving and retains its overall 80% + of the search engine market, whats next well clearly mobile, as well as dipping in press and radio, fingers and pies springs to mind but too many, we will have to see.