ADviva Deal Completed

Neil Yeomans | 12:04 pm | March 13, 2008 | News, Online Media Planning (OMP)

Ad network Adviva has been purchased by the US-based ad network Specific Media for an unknown amount sum although it though to be a very strong purchase price. Specific Media offers a selection of demographic, behavioural, contextual and geographic ad targeting via its ad network. This moves Specific Media’s into the European market.

Other purchases over the last year include Microsoft purchased of aQuantive and the ad server and tracking solution provider Atlas with ad network Drivepm current being completed and last month AdLink was put up for sale by its holding company United Internet, with Google purchase of Doubleclick now completed after some legal issues.